Weigh in on this watch!

I came across this watch at Stauer, a company settled comfortably in the bygone era between 1910 and 1950's for those people who love vintage designed watches. This 1930's Dashtronic Limited Edition Watch is only $99. The watch has a jumping hour mechanism which was popular in the 1930's and which is making a prolific come back. This watch has all the appeal of a vintage watch; however, the overall look is more like the bathroom scale. I can't help myself but imagine a small creature standing in the center of the watch and gloomily stare at the indicator as the scale spins far beyond the desired weight. Although the watch has an uncanny bathroom scale resemblance, it is a 21 jewel automatic movement as well as being 3-ATM water with a stainless steel case and a black alligator leather band.