Is Azimuth taking a gamble?

Azimuth is taking a gamble in the form of a roulette table complete with a roulette wheel and table and placing it as the dial of a modified ETA 2824-2 automatic mechanical luxury watch. The Azimuth Roulette Watch is another brilliant concept watch that really works. The dice winding crown serves two purposes, one to set the watch and another to activate the spinning ball. Simply depress and release the winding crown and the white ball spins around the roulette wheel halting at any random slot. The entire miniature roulette wheel is enclosed in sapphire crystal.
The watch is large at 45mm x 34mm, produced from CNC cut 316L stainless steel; however, Azimuth's ergonomically design featuring a curved case back makes for comfortable wearing. y be (at 45mm x 34mm), this block of CNC cut 316L stainless steel case is ergonomically design to ensure a snug fit.
As one can see in the image of the case back the words, “BEAT THE CASINO!” are engraved adding some fun and adventure to the watch design.
Azimuth's founders, Christopher Long and Alvyn Lye, has succeeded again in crafting a timepiece that has the horological world buzzing.
The Roulette (as its so aptly named) is to be released in time for the opening of Singapore’s first and Asia’s grandest Casino towards end of 2009 where 5000 pieces will be available. I do not know about pricing yet, but I have a hunch one may need to hit the jackpot before one makes the purchase.