Tuesday, December 22, 2009

Rev Up your Engines with Panerai Ferrari

Panerai FER00011 Ferrari Granturismo Stainless Steel Yellow and Black Dial Leather and Rubber Men's Automatic Tachymeter Chronograph Chronometer Watch
This explosive collaboration began in 2006 at a Ferrari test track in Maranello, Italy amidst the smell of burnt rubber and race fuel, blending two iconic Italian brands: Ferrari and Panerai. The result is a watch encapsulating a powerful energy baring the "Cavallino Rampante" or "Prancing Stallion". The watch I have chosen to depict embodies the colors of the Ferarri race team - black horse on yellow background. Ferrari was founded as Scuderia Ferrari in 1929 by Enzo Ferarri originally as a manufacturer of race cars. Drivers were sponsored and Ferari tucked many Formula One, Grand Prix and other championships under its belt. In 1947 Ferrari began production of street legal vehicles.
The prancing horse is a symbol of good fortune first used by Count Francesco Baracca, a national hero of World War I and an exceptional fighter pilot of the Italian Air Force who would paint a horse in red on a white cloud on the side of his planes. Later he adopted the black stallion as a personal emblem. He died in 1918. On June 17, 1923, Enzo Ferrari raced to victory at the Savio track in Ravenna, where he met Count Francesco Barraca's mother who presented Enzo with the Count's emblem. Enzo chose the black stallion, which was originally painted on the Count's squadron planes as a tribute to the Count's former cavalry regiment and a fallen pilot. Ferrari used the canary yellow background as it is the color of the city Modena, his birthplace.

The black stallion an iconic symbol now adorns the dial of the Panerai Ferrari watches, a perfect watch for a sportsman.
Ferarri was at one time in agreement with Girard-Perregaux but when that expired, Panerai stepped in. This new partnership made the utmost sense, two Italian brands deeply entrenched in Italian tradition, both striving for technical excellence, superb craftsmanship, exceptional quality and distinct design.
" We took inspiration for these watches from the Ferrari cars and we took inspiration from Panerai. You can recognize the shape and designs from Panerai , but it is a totally new case expressly made for Ferrari. Every time, step by step, we showed our work to Jean Todt and the Ferrari team, and they approved it or they asked us to go back and look at the cars, to provide us with inspiration. They were very kind to us, because they allowed us freedom to work; they allowed us to adapt the DNA of Ferrari and Panerai. We cannot forget Panerai, because it comes from our heart, but on the other side we need to show the face of Ferrari. You have to recognize that this is Ferrari. When we see the watch, you can tell it is a Panerai watch, but you also recognize that it's Ferrari."
Jean Todt, chairman of Ferrari said in 2006 in regard to this partnership, "Made in Italy is very important to us. I have followed the development of the watches very carefully. I want Ferrari people and Ferrari drivers to be wearing these beautiful watches."

There are two main lines of Ferrari watches one is Grantourismo - the elegant sport models and the other is the heart pumping, engine revving tire squealing aggressive sports model - the Scederia line.

No comments:

Post a Comment