Bvlgari Serpenti 2012 A Striking Addition to an Iconic Collection

No need to read the name of the watch to see this watch represents a snake.  The Bvlgari Serpenti 2012 looks very much like the Egyptian Cobra - an ancient Egyptian jewelry favorite most known for its placement on Cleopatra's headband.
Bvlgari's Serpenti Timepiece 2012 collection is a striking addition to Bulgari's iconic Serpenti Collection.
The Serpenti Collection is fused to the Bvlgari heritage of exceptional goldsmiths.  The original Serpenti Collection has expanded and divided into three separate Collections: Serpenti High Jewelry, Serpenti Jewelry and Serpenti.

The exquisite 18k gold structure gold structure of the bracelet moves with a Serpents flexibility wrapping about the arm in an elegant embrace. A pattern of diamonds (245 - 385 diamonds) framed in gold and embedded in skilled enameling of jet-blag or egg shell adds a wild edgy flair to the timepiece.  The movement is a Swiss quartz movement Calibre B031 personalized for Bulgari. The watch is available in either single or double wrap around coils.

An excellent addition to that little black evening dress.

Baselworld 2010 Sneak Peak - Bvlgari for Gerald Genta

The wait is finally over, at last we get a sneak peak at the new Bvlgari/ Gerald Genta combination. Up until January 2010, Gerald Genta and Daniel Roth have been independent brands operating beneath the Bulgari group; however, times have become tougher and Bulgari has been struggling financially, thus Bulgari decided to merge Gerald Genta and Daniel Roth to make them a Bvlgari brand. The Bvlgari brand name will appear on any future watches.
Our first sneak peak of this fusion is the Bvlgari for Gerald Genta Jump Hour Biretrograde Watch. Daniel Roth and Gerald Genta no longer have their original watch designers and all the marketing, sales, design, distribution and manufacture are all unified with Bvlgari.

The Bvlgari For Gerald Genta (should be Gerald Genta for Bvlgari) Jump Hour Biretrograde Watch is a handsome timepiece, but the name Bvlgari on a clearly Gerald Genta Octo timepiece renders me a tad uncomfortable. Name aside, the 43mm case sports jumping hours, retrograde minute indication and a retrograde calender. What's interesting about the watch is the bezel, which is comprised of satin-finished black ceramic and accentuated with seven bezel studs forming an arc over the retrograde minute display. The onyx-capped beaded winding crown serves as a nice touch. The watch is powered by a GG7722 caliber, self winding mechanical movement capable of a 45 hour power reserve and a balance frequency of 28,800 vibrations per hour. The jumping hour and retrograde minute time display renders the timepiece extremely easy to read with a lovely retro design dial. Bvlgari's name is below the jumping hour towards the center of the dial, and Gerald Genta's logo together with "Cal 7722" is below the retrograde date.

I have a feeling in a couple years, Gerald Genta and Daniel Roth will be completely phased out, with just the distinctive case shapes and jumping hour/ retrograde displays remaining.

Sotirio Bulgari Watch unveiled for Bvlgari 125th anniversary

Bvlgari is 125 years old, founded in 1884 in Rome. In celebration of this milestone, Bvlgari has released 125 limited edition watches honoring the brand's founder Sotirio Bulgari. Bvlgari Time S.A. is Bvlgari Swiss subsidiary dedicated to the Brand's Watch production.


The new limited edition Sotirio Bulgari Watch is available in either pink, yellow or white gold. The highly precise BVL 250 automatic mechanical movement is decorated with numerous polishes and finishes, and careful engravings on the gold rotor. The movement is approximately 3.73 mm thick and placed in a 42mm case. The rear of the case opens so that the stunning view of the decorated movement is visible. The front and the back of the watch is protected by a scratch-resistant sapphire crystal.


The partially skeletonized aregente dial is a wonderful array of exquisite shapes. The hour markers are carefully hand applied. The gold hands are faceted adding to the splendour of the dial. Bvlgari timepiece is a exciting blend of long standing tradition and cutting edge design, bridging the past, present and future.

Bvlgari Luxury watches. A touch of Italian.

In the late 19th century a family of silversmiths, The Bulgari's, moved from their tiny Greek Village Epirus to Rome. Sotirio, the family founder. opened his first store in via Sistina Rome. In the early 20th century, his two sons Giorgio and Constantino, became fascinated with precious stones, watches and jewelry. Though they were remarkably skilled in creating jewerly masterpieces, they were still operating within the confined rules of theFrench Goldsmith School. In the mid 50's Bvlgari moved away from these strict French Goldsmith rules, and began creating exceptionally unique styles.
The inspiration was drawn from the very air they breathed and from the land they had descendant, from Greek and Roman classicism, Italian Renaissance and the19th Century Roman School of Goldsmiths.
In the 70's Bvlgari opened a store in New York, Geneva, Monte Carlo and Paris. Then in the 80's, Bvlari introduced the "Bvlgari Bvlgari Watch" an instant success and a pivotal m0ment in Bvlgari's place in Horology. Bvlgari Watches are a perfect blend of Italian design and Swiss craftsmanship.

Bvlgari incorporates a vast amount of knowledge and skill to develop the movement of each watch. The Watches with Grand Complications may take up to 10,000 hours for development and an additional 1000 hours for production, finishing and setting. As with the Blue Quadrato Ladies Watch, Bvlgari believes that the key element, of the case, is to convey the Italian style and design. Every single aspect of manufacturing a Bvlgari Luxury Watch ,from an idea to completion, is meticulously carried out with the tiniest detail in mind.