Monday, April 29, 2013

Casio G-Shock Celebrates Turning 30 With a Limited Edition Timepiece

G-Shock, the popular hip hop sensation watch, has turned 30.  To commemorate this event G-shock has unveiled its highly resilient and shock absorbent  DW-6900 model in metallic.
Often Commemorative timepieces celebrating the highly popular collections are unveiled in platinum like Audemars Piguet timepiece celebrating the 40th Anniversary of the Royal Oak Collection.

So I think it is quite relevant for the G-shock, which is not a high end watch, to issue commemorative timepieces in Lustrous Metallic Silver - not platinum in worth, but celebratory non-the-less. The watch will be in limited edition of a mere 5000 pieces.  This may sound like quite a large amount for an anniversary limited edition - but due to Casio G-Shock immense popularity, 5000 pieces is a drop in the ocean.  Of course if you are in attendance at BaselWorld, you will come upon its 23 foot likeness entrenched in the rugged metallic wall of Casio's booth.

The Casio G-Shock has been spotted on quite a few celebs such as Eminem, Chris Martin from Coldplay, Justin Bieber and Lil Wayne.  

Casio G-Shock's are everywhere.  With proven resilience and shock absorbance, Casio G-Shock has provided the look of the modern hip-hop generation. 

This collection has been subjected to all kinds of mutations like this iced out pink thing.  Not my cup of tea - but then again with a certain outfit - it could work.

Let us toast to Casio G-Shock's prolific accomplishments over the past 30 thirty years.

Thursday, April 25, 2013

Squale Professional Diving Watches

Squale 1000m Black - Orange Professional Swiss Automatic Divers Watch

Mark,  CEO of ZULUTIMEZONE - your one stop shop for excellent watches - informed me of a highly popular brand of watches which were selling like hot cakes. So I decided to do a bit of research on my own - trying to determine the mark of popularity.  I discovered Vintage Squale Diving Watches are so coveted, they barely skim the list before being snatched up. "Squale watch forums" boasting newly purchased Squale Watches are spreading around the net like wildfire.

After looking into Squale Watches I could see what all the fuss is about.  Squale are Professional Diving Watches which have proved their reliability, accuracy and resilience beneath the ocean. There heyday began  back in the sixties and seventies when world champion divers and spear fishers donned the watches at the 1967 Cuban Spearfishing Championships using the watches to keep track of time beneath the ocean.
Squales foundation began in the early 1950's.  Charles and Hélène Von Büren established the watchmaking company, von Buren SA in Neuchâtel, Switzerland. Charles Von Bürenhad loves diving and the sea.  He realized there were no watches companies exclusively dedicated to professional diving.  He produced the watches under the Squale Brand - The name means "Shark"  His daughter ,Monique, was one of his most valued watch testers and she became an excellent diver and a marine biologist. Van Buren registers Squale as its company trademark and receives its first patent for the construction of a diving watch case. In the 1960's the Squale logo appeared on more and more of the watches he produced.  In 1967 Squale Watches became synonymous  with Von Buren.  ( The "VON" logo is still emblazoned on the screw down crown of the current models of the Saquale watches).

  Squale and Von Buren sponsored many sporting events.  They were the main sponsoring partner for Maria Giuliana 'Jolly' Treleani (triple record holder and apnea world champion in 1965/1966/1967).

As a further  testament to their reliability in adverse conditions they were  purveyors in the 80s/90s for the paratroopers of the Folgore Italian Sub as well as the Italian Navy.

At the end of the 1960's, Squale introduced the first 1000 meter divers watch which did not require a Helium Valve.  This new innovation was released just a few years after Rolex introduced the Helium Valve to the market.

Squale 1000 M Blue Professional Swiss Automatic Divers Watch
The helium valve enables divers who operate at great depths and spend prolonged hours under extreme pressure breathing a mix like trimix containing gases such as helium (tiny molecules) or hydrogen (smallest molecules found in nature) to release the helium molecules that have worked their way through the o-rings or other seals. The helium and hydrogen molecules cause no damage when the watch is at great depths under pressure but as soon as the diver resurfaces, a pressure difference occurs between the trapped gas(es) inside the watch case and the surrounding air. This can cause the crystal to pop off damaging the watch thus the helium valve is a crucial edition to diving watches enabling the diver to release the gas build up and restore equilibrium. However the Helium valve requires the construction of a extra hole in the case which may, if damaged, can significantly decrease water resistance.

Squale Watches invented a double flexible gasket for the crystal  which eradicated the need for the Heluim Valve as the double flexible gasket evened out the pressure. This system ensured that there were no trapped Helium molecules trapped beneath the crystal and no danger of the glass popping off once the diver resurfaces. In addition the double gasket ensures excellent water resistance.  

One can still purchase a Squale Diving Watch with this technique at ZULUTIMEZONE.COM  in the current 101 Atm (2002 series) models. The incredibly successful double flexible gasket proves to be better than the Helium valve as there is no hole built into the case.
In addition the scratch resistant sapphire crystal at 3.5 mm is extra thick

Squale Professional Divers Watch was used by record setting 100 meter free diver, Jacques Mayol. He set many world records including a 105 meter free dive at 56 years old. He was an intriguing person who pushed the limits of human capabilities with intense physiological and mental training through utter relaxation and yoga. A French national born on April 1st, 1927 Shanghai China,  Jacques Mayol, developed a passion for the ocean and a fascination with dolphins. He became quite attached to Clown, a female dolphin, he met while working as a commercial diver at an aquarium in Miami Florida. He imitated her and learned how best to maneuver beneath the water.  He contributed immeasurably to the free-diving or apnea sport - diving on a single breath without the use of any sort of breathing equipment. His life is documented in a wonderful film, The Big Blue, directed by award winning French film director, writer and producer - Luc Besson. Squale watches are highly featured in this movie as they are known for their superior resilience in adverse environmental conditions.

Since timing is an issue of life and death in apnea sport, a reliable divers watch is a critical necessity.  Squale Diving Watches boast many features specifically designed to stand up to the pressure and adverse conditions of a sub aquatic environment. Most Squale Professional Diving Models sport the features below.  To verify if a particular model suits your needs, visit ZULUTIMEZONE.  ZULUTIMEZONE easy to read interface and exceptional watch feature detail enable you to precisely determine the which watch is for you.

The Squale 1000 M Blue Professional Swiss Automatic Divers Watch exhibits the following features for maximum resilience in  the murky and treacherous underwater environment.
  • Extra thick crystal ensures minimal breakage and enhanced dial protection.
  • Double gasket for increased water resistance and balance of Helium molecules.
  • Screw down crown for maximum water resistance.
  • 316L Steel - which is high grade steel used in medical instruments and  316L steel which has superior corrosion resistance to regular steel.  A necessity when subjected to constant contact with sea water. 
  • The watch is water resistant to 1000 meters, which is quite sufficient seeing that the  the deepest SCUBA dive on record is 330 meters performed by French Scuba Diver Pascal Bernabé, while the deepest dive by a Navy diver in Atmospheric Diving System (ADS) suit is 610 meters. 
  • SuperLuminova on hour markers and on bakelite bezel ensure readability in dim conditions.  (Read What is Lume
  • The bezel is treated and case is treated by a corrosion resistant varnish, which prevents any type of damage due to contact with sea water.
  • Squale Watches are powered by top notch high reliable Swiss ETA 2824-2 Automatic Self Winding movement produced by Swatch Group such as is used in Omega, Breitling, Edox and Rado timepieces. After all  ETA stands for Elegance, Technology and Accuracy.
  • The watch is affixed to the wrist via a rubber strap creating a comfortable, non-slip wear in underwater environments.
  • The Watch is presented with a 2 year Squale International  warranty.
Visit ZULUTIMEZONE for more Squale Models at unbeatable prices. 

Wednesday, April 3, 2013

Baselworld Gearing for 2013

The growth in the watch industry is unprecedented and no where is it as apparent as the largest World Watch and Jewelry Show.  Running from April 25th to May 2nd, 2013 1,800 companies converge on Basel, Switzerland to showcase their wares. In response over 100,000 visitors including buyers and specialists from the retail and wholesale trade, 3,300 journalists and the interested will pour into the halls to  survey the current in  trends, latest in  fashion  and avant-garde creations.
This expansive show covers no less than 106,000 square meters of exhibition. 

Omega Ladymatic Basilworld 2013 Hall 1.00
From well known watch brands like Breguet, Blancpain, Corum, Movado, Rolex, Tag Heuer and Omega showcasing in Hall 1.00 to less known, but nevertheless well regarded brands like Vulcain, Ritmo Mundo, Romain Jerome and Edox in hall 1.1 and more fashion brand oriented watches like Kenneth Cole, Juicy Couture, Guess, Anne Klein and Tommy Hilfiger watches as well as Invicta in Hall 1.2.  Hall 2.0 are predominantly brands I have never heard of or heard of in passing - many of which are located in non-European countries.  Here you will find Itay Noy (Israel); Momodesign (Italy); Obaku Denmark; Quantum (Turkey); Georgi Sabounjian (Lebanon); Longio (China); Danish Design (The Netherlands); ans a sprinkling of relatively unknown Swiss Companies as well as gem, packaging and promotional press stands.  In hall 2.1 houses the jewelry enthusiasts and in Hall 2.2 is a mixture of
everything.  For beautiful gems and antique jewelry  do not miss Hall 3.0 and 3.1. Hall 4.0 is filled to the brim with a variety of jewelry and watch companies.  Hall 4.1 will please you with a delightful collection of children's wristwatches - a growing trend and other delightful trinkets.
Arnold & Son Time Pyramid Baselworld Palace
Hall 4U is a watchmakers must with companies showcasing essential equipment required for watch and jewelry manufacturing. Those showcasing their products in the prior halls must make time to view the latest in testing technologies, production machinery,  computer software  and interesting alloys.
The Palace houses some of  my most favorite brands pushing the envelope of mechanical mastery. 
De Buthene so vibrant in my mind for its iridescent hues of blues; HYT -  the only hydro mechanical horologist I know; Konstantin Chaykin - A Russian watchmaker of incredible skill; MB & F - need I say more; Speake Marin - watches finished with immeasurable grace as well as Urwerk sporting an originality of movement .

Artya - Son of Sound Baselworld 2013 0.F
In Baselworld 2013, musical treasures tracks time while tickling the ear,  Artya in hall 0.F unveils the Son of Sound - its case a guitar head shape,  while Ulysse Nardin in Hall I places a music box upon the wrist.
Of course I have failed to mention enumerable worthy companies in which  treasures will be exposed in  Baselworld. I can say no more about Baselworld in words - one must go and see for yourself. Feast your eyes and open your mind to a world beyond the product, but to the success of dreams, planning and indescribable abilities.