Sunday, January 11, 2009

Cartier Carves its Roadster

The Cartier Roadster is the most elegant watch for men, and when you add a touch of walnut burl, well you have class. Frédéric de Narp, president and chief executive of Cartier North America says, "It comes to complete the aesthetic of the Roadster. You had the radiator, the dials, and the lights — and now you have the dashboard." He mentioned the inspiration for the watches crown had always been drawn from a automobiles radiator, and the curvature of the watches crystal on the headlights. The dashboard is now the gorgeous warm walnut burl hue of the dial and center bracelet links. This model comes in limited addition 18k rose gold (limited to 250 pieces) and 18k white gold (limited 150 pieces). Each wooden piece is painstakingly crafted by hand and receives 10 coats of lacquer, meaning the walnut burl is scratch and water resistance (up to 330 feet). The blend of gold and wood, of which both materials exist in its current form in nature, is extremely powerful. The watch exudes raw unbridled energy and power that speaks success.
Cartier Roadster Mens' Automatic Watch Two Tone Silver Dial

Cartier first introduced its highly popular Roadster collection in 2001, in stainless steel with interchangeable metal and alligator straps. 

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