Monday, May 17, 2010

Chopard turns A Century and A Half

To commemorate its 150th anniversary, Chopard unveils a new addition to its Happy Sport Collection - the Happy Sports Star Diamond Watch. The refreshing blue hue of the dial serves as the perfect midnight sky backdrop for five stars shimmering with diamonds. In line with the original Happy Diamond Collection ,introduced in 1976, the stars glide across the dial between two sheets of sapphire crystal to evoke the illusion of gems mysteriously suspended above the time.
Company History
Louis-Ulysse Chopard founded his company in 1860, fueled by a vision to create pocket watches and chronometers of superior quality. His vision created an empire and 150 years later, Chopard is one of the most sought after watch brands today. Chopard has consistently produced masterpieces. Still owned by the Scheufele family, purchased in 1963 by Karl Scheufele, Chopard is dedicated to precision, refinement, elegance, performance, design and technology.
Chopard Current News
Chopard's 150th anniversary was celebrated with gusto. On the eve of March 20th, Chopard gave a huge bash at the Musical Theatre Basel where a longtime friend of the Scheufele family, José Carreras performed with Spanish flamenco dancer Sara Baras to benefit his foundation against leukaemia. After the concert, the maestro joined all the friends of Chopard, for a cocktail dinner followed by an after party which took place in the back stage of the theatre.

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