Wednesday, April 3, 2013

Baselworld Gearing for 2013

The growth in the watch industry is unprecedented and no where is it as apparent as the largest World Watch and Jewelry Show.  Running from April 25th to May 2nd, 2013 1,800 companies converge on Basel, Switzerland to showcase their wares. In response over 100,000 visitors including buyers and specialists from the retail and wholesale trade, 3,300 journalists and the interested will pour into the halls to  survey the current in  trends, latest in  fashion  and avant-garde creations.
This expansive show covers no less than 106,000 square meters of exhibition. 

Omega Ladymatic Basilworld 2013 Hall 1.00
From well known watch brands like Breguet, Blancpain, Corum, Movado, Rolex, Tag Heuer and Omega showcasing in Hall 1.00 to less known, but nevertheless well regarded brands like Vulcain, Ritmo Mundo, Romain Jerome and Edox in hall 1.1 and more fashion brand oriented watches like Kenneth Cole, Juicy Couture, Guess, Anne Klein and Tommy Hilfiger watches as well as Invicta in Hall 1.2.  Hall 2.0 are predominantly brands I have never heard of or heard of in passing - many of which are located in non-European countries.  Here you will find Itay Noy (Israel); Momodesign (Italy); Obaku Denmark; Quantum (Turkey); Georgi Sabounjian (Lebanon); Longio (China); Danish Design (The Netherlands); ans a sprinkling of relatively unknown Swiss Companies as well as gem, packaging and promotional press stands.  In hall 2.1 houses the jewelry enthusiasts and in Hall 2.2 is a mixture of
everything.  For beautiful gems and antique jewelry  do not miss Hall 3.0 and 3.1. Hall 4.0 is filled to the brim with a variety of jewelry and watch companies.  Hall 4.1 will please you with a delightful collection of children's wristwatches - a growing trend and other delightful trinkets.
Arnold & Son Time Pyramid Baselworld Palace
Hall 4U is a watchmakers must with companies showcasing essential equipment required for watch and jewelry manufacturing. Those showcasing their products in the prior halls must make time to view the latest in testing technologies, production machinery,  computer software  and interesting alloys.
The Palace houses some of  my most favorite brands pushing the envelope of mechanical mastery. 
De Buthene so vibrant in my mind for its iridescent hues of blues; HYT -  the only hydro mechanical horologist I know; Konstantin Chaykin - A Russian watchmaker of incredible skill; MB & F - need I say more; Speake Marin - watches finished with immeasurable grace as well as Urwerk sporting an originality of movement .

Artya - Son of Sound Baselworld 2013 0.F
In Baselworld 2013, musical treasures tracks time while tickling the ear,  Artya in hall 0.F unveils the Son of Sound - its case a guitar head shape,  while Ulysse Nardin in Hall I places a music box upon the wrist.
Of course I have failed to mention enumerable worthy companies in which  treasures will be exposed in  Baselworld. I can say no more about Baselworld in words - one must go and see for yourself. Feast your eyes and open your mind to a world beyond the product, but to the success of dreams, planning and indescribable abilities.

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