Monday, March 8, 2010

Baselworld 2010 Sneak Peak - Bvlgari for Gerald Genta

The wait is finally over, at last we get a sneak peak at the new Bvlgari/ Gerald Genta combination. Up until January 2010, Gerald Genta and Daniel Roth have been independent brands operating beneath the Bulgari group; however, times have become tougher and Bulgari has been struggling financially, thus Bulgari decided to merge Gerald Genta and Daniel Roth to make them a Bvlgari brand. The Bvlgari brand name will appear on any future watches.
Our first sneak peak of this fusion is the Bvlgari for Gerald Genta Jump Hour Biretrograde Watch. Daniel Roth and Gerald Genta no longer have their original watch designers and all the marketing, sales, design, distribution and manufacture are all unified with Bvlgari.

The Bvlgari For Gerald Genta (should be Gerald Genta for Bvlgari) Jump Hour Biretrograde Watch is a handsome timepiece, but the name Bvlgari on a clearly Gerald Genta Octo timepiece renders me a tad uncomfortable. Name aside, the 43mm case sports jumping hours, retrograde minute indication and a retrograde calender. What's interesting about the watch is the bezel, which is comprised of satin-finished black ceramic and accentuated with seven bezel studs forming an arc over the retrograde minute display. The onyx-capped beaded winding crown serves as a nice touch. The watch is powered by a GG7722 caliber, self winding mechanical movement capable of a 45 hour power reserve and a balance frequency of 28,800 vibrations per hour. The jumping hour and retrograde minute time display renders the timepiece extremely easy to read with a lovely retro design dial. Bvlgari's name is below the jumping hour towards the center of the dial, and Gerald Genta's logo together with "Cal 7722" is below the retrograde date.

I have a feeling in a couple years, Gerald Genta and Daniel Roth will be completely phased out, with just the distinctive case shapes and jumping hour/ retrograde displays remaining.

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