Friday, February 6, 2009

FHH and FHS anti-counterfeiting campaign

"FAKE WATCHES ARE FOR FAKE PEOPLE!" is the new powerful slogan in an anti-counterfeiting campaign by The Fondation de la Haute Horlogerie (FH) and the Federation of the Swiss Watch Industry (FHS). This campaign was unveiled at the Salon International de la Haute 2009. The add campaign is to inform the public of the damaging effects the counterfeiting watch business has on the genuine watch industry.
Fake online watch sales have skyrocketed and has taken a terrible toll on the watch industry. "Replica" is the term of choice for these companies; however, a fake is a fake no matter how you coin the phrase. Calculations determined by the Customs seizure of counterfeit and piracy amount to a staggering $200 billion to $360 billion a year. Luxury Swiss watches are as vulnerable to counterfeiting as handbags, perfume and clothing. About 40 million fake Swiss wristwatches are produced every year compared to the exports of just under 26 million authentic Swiss watches during 2007.

However the genuine Swiss Brands know that to target the manufacturers of fake watches will be useless and so they target the customers. If there is no customer demand for fake watches then the manufacturing of fake watches would seize.
The slogan "Fake Watches are for Fake People" is extremely effective as it questions ones self-image. No one wants to be known as fake and if wearing a fake watch means one is fake, well then one must stop wearing the fake watch.

Don't try give your loved one a fake watch this Valentines Day. You don't want your loved one to think your relationship is a fake. Giving a fake watch for Valentines Day is like placing a cubic zirconia in a wedding ring. Ouch! So steer away from fakes and let your beloved know your love is true with a real 100% genuine luxury watch.  Be real this Valentines Day!

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