Monday, January 20, 2014

24th SIHH 2014 Begins Today

The 24th Salon International de la Haute Horogerie opened in Geneva today.  The show runs from Monday January 20th to Friday January 24th, but don't pack your bags just yet, the SIHH is reserved for guests of the exhibiting brands and professionals- by invitation only. The rest of us will have to be patient - eagerly anticipating the new Timepieces crafted by exceptional Watch Brands. Only 16 brands will be participate this year (rather than 19 of past years)  with Greubel Forsey, Vacheron Constantin and Panerai taking center stage.   These 16 brands will get quite a showing; tastefully exhibited over 30,000 sqft with 12,500 privileged guests consisting of international retailers, journalists and brand representatives.

Of course as with prior years,  SIHH is still very much a Richemont affair with 11 of its brands taking part in the show  as well as  Ralph Lauren Watch and Jewerly Co whose 2009 joint venture with Richemont is proving quite a success.
The 11 Richemont brands are: A. Lange & Sohne, Baume  Mercier, Cartier, IWC, Jaeger LeCoultre, Montblanc,Panerai, Piaget, Roger Dubois, Vacheron Constantin , Van Cleef  Arpels.
Alfred Dunhill left in 2012 and  JeanRichard (owned by the Sowind Group) is no longer a participant.

The SIHH is a project of the  The Fondation de la Haute Horlogerie (FHH).

The FHH was established in 2005 in Geneva because of the rapid increase in watch making brands. Countless brands are releasing fine watch creations. FHH has taken on the role of providing information and guidance from the watch making specialists to the press as there has been an increasing interest from the media and the public.
The FHH is a modern Foundation which for the most part utilizes the Internet for the release of information.
In addition the FHH recognizes Luxury Watches have evolved from a "social aspiration" into a "cultural aspiration"
The FHH focuses its primary attention on information and training in Horology.

Every year the SIHH is accompanied by an intriguing watch related exhibition.  This year the Exhibition describes Horology - The Child of Astronomy.  Quite a remarkable concept which requires much deliberation. At the exhibition, one is awarded to a closer look into the astronomical complications

However, the complications most prevalent in SIHH 2014 timepieces is one with far more gravity - the tourbillon. A host of timepieces feature Breguet's remarkable invention, which serves to counteract the effects of gravity on the movement by placing the escapement in a rotating cage. 

A. Lange 1815 Tourbillon Featuiring Stop Seconds and Zero Reset
Vacheron Constantin Patrimony Traditionelle 14 Day Tourbillon 

SIHH guests will also be awarded an up close and personal view of Audemars Piguet Royal Oak Concept GMT Tourbillon.


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