Of course as with prior years, SIHH is still very much a Richemont affair with 11 of its brands taking part in the show as well as Ralph Lauren Watch and Jewerly Co whose 2009 joint venture with Richemont is proving quite a success.
The 11 Richemont brands are: A. Lange & Sohne, Baume Mercier, Cartier, IWC, Jaeger LeCoultre, Montblanc,Panerai, Piaget, Roger Dubois, Vacheron Constantin , Van Cleef Arpels.
Alfred Dunhill left in 2012 and JeanRichard (owned by the Sowind Group) is no longer a participant.
The SIHH is a project of the The Fondation de la Haute Horlogerie (FHH).
The FHH was established in 2005 in Geneva because of the rapid increase in watch making brands. Countless brands are releasing fine watch creations. FHH has taken on the role of providing information and guidance from the watch making specialists to the press as there has been an increasing interest from the media and the public.
The FHH is a modern Foundation which for the most part utilizes the Internet for the release of information.
In addition the FHH recognizes Luxury Watches have evolved from a "social aspiration" into a "cultural aspiration"
The FHH focuses its primary attention on information and training in Horology.
Every year the SIHH is accompanied by an intriguing watch related exhibition. This year the Exhibition describes Horology - The Child of Astronomy. Quite a remarkable concept which requires much deliberation. At the exhibition, one is awarded to a closer look into the astronomical complications
However, the complications most prevalent in SIHH 2014 timepieces is one with far more gravity - the tourbillon. A host of timepieces feature Breguet's remarkable invention, which serves to counteract the effects of gravity on the movement by placing the escapement in a rotating cage.
|A. Lange 1815 Tourbillon Featuiring Stop Seconds and Zero Reset|
|Vacheron Constantin Patrimony Traditionelle 14 Day Tourbillon|
SIHH guests will also be awarded an up close and personal view of Audemars Piguet Royal Oak Concept GMT Tourbillon.