In 2001 Movado unveiled a unique watch known as the Elliptica selection. A significant breakthrough design. The case is gracefully curved to fit the contours of ones wrist. The winding stem is at the 12 ‘o clock position. The numerals 3, 6, 9 and 12 are in the traditional spaces on the dial. The remaining numerals are lined up at the top and the bottom of the watch.
The Movado Elliptica embodies the essence of Movado, the simplicity in displaying time, as well as a curved case, reminiscent of Movado's revolutionary Polyplan Watch created in 1912. The 1912 Polyplan Watch was a design breakthrough, the entire watch movement was constructed on three separate planes to fit the curved case. Today's Elliptica utilizes the contoured case which provides the utmost watch wearing comfort.