Wednesday, September 16, 2009

Movado's Artist Series

Image: Kenny Scharf - Time flies and Universal time
Movado has always had a commitment to artists and the arts. In 1987, Movado began the Movado Artist Series which commissions artists to create watches such as Andy Warhol's 'Times/5', a bracelet containing five watch cases each depicting a NYC scene and Yaacov Agam's kinetic op-art watch. The latest collection of six colorful watches is created by Kenny Scharf, an artist known for his electric bright colors filled with zany lovable characters and groovy shapes. Scharf, was in Hollywood, California in 1958 and holds a B.F.A. from the School of Visual Arts in New York. Kenny Scharf's creations have been exhibited in museums around the world. Kenny is known to merge pop-culture and fine art. Kenny's art is a mixture of wide humor, exciting depictions and an insight into a world where the boundaries on imagination is infinite.
Image - Blurple Time and Movado Time

Movado has truly made a wise choice when commissioning Kenny. My favorite is the watch with the friendly purple cyclops dot at the 12 'o'clock position.

Image: Starring the Star and Ontime

A play on the Movado museum dial which is one of the most recognizable watch dials in today's horological market. The simplicity of the single gold dot suspended in a sea of black at the 12 'o'clock position is its success. Kenny has utilised the iconic image of Movado's dot and incorporated in his imaginative and fun watch dial. Movado will release six Kenny Scharf limited edition watches of 125 pieces. The first 25 of each piece will be released as a complete set of the six watches. The remaining 100 can be purchased separately. Each watch is powered by a Swiss quartz movement. The dial is protected by a scratch resistant Sapphire crystal and a specially engraved case back. The standard black leather strap will be accompanied by an additional strap to match the motif of the particular watch. The watches will run at about $695 a piece or $3,495 for the full set of six.

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