Monday, November 10, 2008

Cartier Roadster - The watch that makes the man.

I know three people who wear a Cartier Roadster:

A successful Real Estate Developer, in his 50's, a self made man, who never settles for anything less than the best. His desk and office furniture is custom made and he always has the Bloomberg Channel on. The streamlined picture- thin T.V screen hangs from a gold knob, perfectly matching the elegant cream, gold and cherry wood decor of his office. He wears a solid gold Roadster Chronograph with a date calender magnified at the 3 'o clock position, and this timepiece fits his image to perfection. Another watch on his hand would just look out of place.

The other guy I know wears a Stainless Steel Chronograph Roadster. He is 22, and the son of a wealthy diamond dealer. Sleek black hair, impeccable clothing and a relaxed friendly demeanor. He is slowly coming into his father's business. Very slowly. He does like fast sporty cars though. Last time I checked it was a black Mercedes AMG. His Stainless Steel Chronograph Roadster glints in the sun as he turns the wheel, shrieking around tree lined streets. His watch is him. I cannot picture him without his watch.

The last gentleman is the Manager of the Business Banking Section of our Bank in his mid thirties. He wears dark blue tailored suits with heavy white pin stripes and pointed shoes. He just had his first child and thus gave up his Porsche. He likes rock concerts and Season tickets and he likes the fact that his Roadster has three interchangeable straps. I noticed when he shakes hands, he extends his arm so that his Cartier Roadster is visible. His Roadster completes his image.

Cartier introduced Roadsters in 2001 for its 150th anniversary, and since then this particular watch collection has had astounding success. Cartier has even released a Roadster fragrance. The first men's fragrance release by Cartier in 8 years. The Roadster Timepiece is a sign of a successful confident man. The Roadster works for the wearer and all the elements of the timepiece are so finely integrated, these elements of the watch work for the Roadster.

Cartier's inspiration for the Roadster came from the world of luxury automobiles.
The Roadster is mechanical movement automatic winding Cartier Calibre 8510.
The hands of the Roadster are luminescent sword shaped black oxidized steel and the timepiece is water resistance to 100 meters. The crystal is scratch resistant sapphire.

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