Friday, November 7, 2008

Which watch will Obama wear to the White House? Tag Heuer?

Now that Obama has been elected the 44th President of the United States, people want to know what is it that made Obama succeed in his victory. Is it his magnetic charisma or his ability to convey his policies in an articulate manner? Is it his policies of change that won over the younger generation or is it his image?

Obama's clean-cut polished image definitely made an impression and a definite part of his image was his watch.
After much early speculation it was later confirmed what watch Obama wore on the campaign trail. The watch in question was most definitely a Tag Heuer Series 1500 Two-Tone Diver. Here Obama is in the photo above campaigning in New Hampshire with his Tag Heuer Divers Watch.

I found the same watch for sale on Ebay except with a two tone bracelet. Obama's Watch has a brown leather band. Obama seemed to have gotten the watch sometime in 1991 or 1992 and wore it for the next 15 years. A long time to wear a single watch which says something about Obama and about a Tag Heuer Watch. His Tag Heuer Watch accompanied him on the most incredible journey to the most coveted position in the entire United States, and being that Obama is but 47 years old and will be when he begins his presidency, the passage of time that was displayed on his watch, was used by Obama wisely. Very wisely.

Info about the Tag Heuer Series 1500 Divers Watch:
In 1991, Tag Heuer introduced the Series 1500 as "professional sports watches" and "first and foremost functional pieces of diving equipment"
  1. The Watch was available in three sizes.
  2. The Series was discontinued in 1998. (Maybe with all this hype - Tag Heuer should rethink the series)
  3. In 1991 Obama's watch would have cost $575.00
  4. Distinguishing features are the raised triangles on the bezel with a triangle displaying a single dot above the 12 'o'clock position.

Okay! Now I know what you thinking. You thinking that I have gotten this post all wrong. All the latest pictures have Obama wearing a large faced dark watch with white hour markers and black leather strap. For Obama's 46th birthday, on August 4, 2007, he received a gift from the Secret Service Agents who were protecting him on his Presidential Campaign - a large, black-dialed chronograph bearing the shield of the Secret Service. This watch is only available for Secret Service employees at their Secret Service Store located at their Headquarters in DC. Manufactured by Jorg Gray, the Chronograph sports a tri-compax design (24 hour indicator at the 3 'o'clock position, seconds at the 6 'o'clock position and chronograph minutes at the 9 'o'clock position) A quick set date is located at the 4:30 position. Markers and hands are luminous.

So as Barack Obama heads to the White House on the first day of his presidency, what watch will he wear? Will it be his trusty Tag Heuer who has kept time for him year in and year out? Or will it be his birthday present from the Secret Service? Or will it be a new ultra expensive watch given to him by some head of state? I have a hunch it will be the Tag Heuer. Just a hunch.


  1. For interested readers, the Jorg Gray 6500 Series Chronograph worn by President Barack Obama is available along with additional details at

  2. As of the end of Jan. 09, the watch (without the logo) is no longer available a the Teapromo site but is available (without the logo) here:

    I got one and love it. It's a solid 'everyday' watch!