On March 18th, 2009, Bell and Ross became the official supplier to the French Air Force. The French Air Force requested that Bell and Ross create a watch specifically designed to meet the timepiece requirements of fighter pilots - the BR 03 Type Aviation.
The dial of a Bell & Ross timepiece looks like the dials on the aircraft cockpit instrument panel, and within the watch, the movement tracks time with precision like that of a fighter pilot navigating the sky with startling speed. This watch is based on four fundamental principles: legibility, functionality, precision and reliability, which is the driving force behind the success of Bell & Ross.
With the Instrument BR Heritage, Bell & Ross draws inspiration from 1940's military aircraft instruments. Although, the BR Heritage is inspired by history, the craftsmanship of this watch has incorporated some of the most modern techniques in watch crafting. The sandy strap is stamped with the Bell & Ross logo. The sandy colored dipped hands and tawny indicators creates an image of war.
Bell & Ross' timepieces are becoming increasingly popular as the dial is simple yet at the same time stylish and appealing.