Tuesday, March 27, 2012

CHANEL Première Flying Tourbillon a Distinction in Design

25 years ago Chanel launched its first line of watches, and they have celebrated this milestone with the Limited Edition CHANEL Première Flying Tourbillon
Equipped with a flying tourbillon - one of the most complicated and highly regarded watch mechanism - the Limited Edition timepiece represents a new age of timepieces made for women.  In most watch companies, woman's timepieces are mostly powered by quartz. 
It is thought that men are more of a mechanical mind and thus can appreciate the intricate craftsmanship required to create a mechanical masterpiece.
 Chanel always on the forefront of woman's fashion is making a stand for mechanical movement in woman's watches by unveiling a timepiece of incredible watchmaking expertise.  The movement is that of highly regarded Audemars Piguet (Renaud et Papi)SA.  This is not the first contribution, Audemars Piguet has had with Chanel.  In 2008, Chanel partnered with AP to create the J12 caliber 3125, a fusion of AP 3120 an innovative automatic winding system and a Chanel J12 ceramic case.

The unique 37mm diameter case shape is fashioned after the cap of the Chanel N °5 perfume bottle, which is inspired by one of Coco Chanel's most favourite places - place Vendôme. The place Vendôme also inspired Chanel's Première watch unveiled in 1987.

  The glossy black ceramic dial surrounds a Camélia Flying Tourbillon at the 6 'o'clock position. Coco Chanel loved the Camélia flower for its elegant simplicity and purity.  She decorated her apartment in the motif of this flower on Coromandel screens and in vases with rock crystal. In Asia the flower symbolized purity and longevity, and thus she placed it on many of her designs.  The top of the flying tourbillon cage displays the flower in geometric simplicity.  The flying tourbillon is only supported on one side creating the illusion that it rotating,  unsupported by any means.  Click here to read an in depth tourbillon article. 

The white gold bezel is either embedded with rubies or diamonds. 15 diamonds smother the analog hands serving as a glittering display of time amidst a inky black dial backdrop. 
 e celebrated Chanel No. 5 perfume bottle and the renowned Place Vendôme. The design is Chanel’s collaborated effort with Swiss watchmakers,  101 baguette cut diamonds  and another 127 round cut diamonds have been embedded in the bezel,crown and case - a total of 7.7 carats.

The watch is presented on an alligator strap and is capable of  a 40 hour power reserve.  These timepieces are limited to 20 pieces. 

The Price tag for the CHANEL Première  Flying Tourbillon: Still unknown. 


  1. the price is approx USD220000 for the diamonmd and USD370000 for the red ruby ^_^

  2. I just saw one today. So lovely!