2010 saw a large amount of new luxury watch boutiques worldwide. Omega opened nine new boutiques in the United States alone, and Corum set up shop in china and opened the doors of its very first store in Switzerland. Raymond Weil opened three new stores in India. In 2010, both Ulysee Nardin and Richard Mille opened their first boutique stores in the US.
Although the watch industry, has still ways to go in terms of recovery, the prospects are very good indeed. Watch companies are being more conservative with research and development opting to reintroduce older successful collections rather than an entirely new line of watches. In addition, many watch companies have taken high end expensive watches and made them more affordable by using steel or ceramics rather than gold and diamonds. For example Breguet has taken its high end Reine de Naples timepiece for women, usually crafted in gold, lined with jewels and sporting a complication, and downsized it to more affordable steel version with no jewels and only the time on the dial. Breuget's elegance, craftsmanship and precision still remains whilst the luxury watch becomes more affordable.
Cartier ,as well, opted for utilizing cheaper materials such as steel and rubber for its Roadster Collection. The Roadster S is much more affordable with a definite mass appeal, which is exactly what the high end luxury watch companies need to survive. Mass appeal, that is, without damaging the integrity and quality of the watch brand. At a going rate of $4,600 for the steel version and $4,600 for the combo, this watch is much cheaper than the original Roadsters thereby enabling young aspiring individuals to own a watch worn by millionaires and noticed by all.
Luxury Watch Companies are looking to 2011 with a renewed vigor and hope, and just like the recovery from the Quartz Scare of the 1970's, they have survived.
Cartier ,as well, opted for utilizing cheaper materials such as steel and rubber for its Roadster Collection. The Roadster S is much more affordable with a definite mass appeal, which is exactly what the high end luxury watch companies need to survive. Mass appeal, that is, without damaging the integrity and quality of the watch brand. At a going rate of $4,600 for the steel version and $4,600 for the combo, this watch is much cheaper than the original Roadsters thereby enabling young aspiring individuals to own a watch worn by millionaires and noticed by all.
Luxury Watch Companies are looking to 2011 with a renewed vigor and hope, and just like the recovery from the Quartz Scare of the 1970's, they have survived.
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