|Parmigiani Fleurier Bugatti Vitesse Watch|
One model sports a bright orange dial made from Texalium - a woven fiberglass based material coated in a thin layer of aluminum. A 36mm x 50mm x 22mm titanium case installed with 6 sapphire crystals ensures optimal visibility of the remarkable Parmigiani’s 333 component manual wind PF372 movement within. A power reserve of 10 days makes its namesake proud with maximum torque optimization. The straps of course are Hermès - the result of a strong bond between Parmigiani Fleurier and the French manufacturer most notable for their fine leather goods.
These watches will run you into the six figures, but hey if you driving the car than you must be wearing the watch. These watches were released alongside a restored 1935 Bugatti T57S ELECTRON TORPEDO. Not automobile car restoration, but timepieces and automatons is an integral part of Parmigiani's history.
|Parmigiani Fleurier Buggati Type 370 - circa 2004|
|Bugatti Fauborg - Circa 2008|
This type of optimism was not new to Micheal Parmigiani who in 1976 chose Fleurier in the Val-de-Travers region as the location of his first workshop.
The Quartz Scare
In 1976 this region was experiencing agonizing hardships. It was the years of the Quartz Scare. Cheap Japanese quartz watches were flooding the market and the mechanical watch companies closed door after door. Companies like Blancpain became dormant while others closed forever. Exports of Swiss Mechanical Watches plummeted from 40 million in 1973 to a mere 3 million a decade later. During this period over 90,000 employees in the industry were laid off. It was a desperate time for Swiss Watch Manufacturing. Yet it was during this time of incredible uncertainty in the future of Swiss Mechanical Watchmaking, the doors of Micheal Parmigiani's workshop, against the advice of many, flung open and business begun.
Micheal Parmigiani's would not accept the fact that the mechanical watchmaking era was about to come to an end. He could not fathom how great watchmaking inventions, which had a part in changing the world we live in (see longitude blog and Great Kipton Train Wreck Blog), would merely fizzle from a crystal. His vision surpassed many, and out of a stubborn belief in traditional watchmaking, he opened his small but successful watch restoration company and a small workshop, Mesure et Art du Temps, creating original horological mechanical timepieces for collectors.
The Sandoz Family
|Tonda 1950 (Micheal Parmigiani Birthdate)|
Micheal and the Sandoz Family met via curator, Effrene Jobin, of the Watchmaking Museum in Le Locle who had restored many of the Sandoz families collectables. Mr Jobin was getting old, and the task, for him, had become exceedingly difficult.
This type of work was right up Micheal Parmigiani alley and he worked in close collaboration with the Sandoz family restoring automatons and watches. Pierre Landolt current Chairman of the Sandoz Family Foundation, established in 1964 by sculpture and painter,Edouard-Marcel Sandoz, and Director of Novartis AG, realized that a small workshop for a man so talented in watchmaking just would not do. Micheal Parmigiani was destined for higher goals.
Parmigiani Fleurier Opens for Business
In 1996 Parmigiani Fleurier opened - breathing new life into the Val-de-Travers. With an intense knowledge of historical horological craftsmanship and mechanical understanding, component by component, Micheal Parmigiani perfected each aspect of watchmaking. Parmigiani was and still is an independent company with no red-tape restricting perfection, thus Parmigiani can concentrate purely on the mechanics of watchmaking. He creates completely unique complex masterpieces such as the first ever Parmigiani 30 Year Hegirian Calender (the Islamic Lunar Calender) see below.
Parmigiani Fleurier has created 350 jobs in the region with apprentice opportunities available in virtually all areas of the watchmaking process. For a brand to have a genuine in-house movement, all components must be manufactured by the company. It is not enough to create a lovely looking watch and then order a movement from say Swatch's ETA or Ronda (both movement are outstanding in quality). Every component must be built by the company.
|I took the photo of the Hegirian Calender in New York at the Sandoz Collection Exhibition 2011|
The Many Faces of Parmigiani Fleurier
|Kalparisma- Circa 2010|
In an instant I was transformed into a world of soft light and mechanical marvels.
Immediately, The Hegirian Calender caught my eye displayed in a prominent position in the center of the room. My mind still reeling with numbers tried to grasp the complexity of the Islamic Lunar Calender, but the feat seemed harder than any exam I had taken. I paid my dues and headed upstairs to a world of antique automatons, of which I had never seen before.
Why am I writing about the Exhibition over a year later? I suppose it is because of Parmigiani's history and the connection I feel to its intense fusion with the mechanical marvels of days gone by. In this place surrounded by antique timepieces, delicate decorated birds, bejeweled critters, paintings where scenes change, a gentleman walking on his canes and the rarity of a Faberge egg, every aspect of the automaton in its mechanics and aesthetics were real and present. They were not illusions or heuristics of our competent mind. They were not fabricated beauty and images which fleet across our visual cortex only to remain for a second and then vaporize into thin air. These objects were there - a testament to fine craftsmanship of artisans long gone.
As Micheal Parmigiani is a restorer of antique mechanical wonders, he has taken some inspiration from the antiquities he restores. The parmigiani 114 with telescopic hands is one such model, the inspiration drawn from from an 1800 Vardon and Stedmann watch.
See Video below I took at the Exhibition.
Parmigiani Timepieces include the Kalpa Collection for the Ladies, of which I blogged about a couple years back , Tonda 1950 Collection (see image above), Bugatti Collection, the intriguing Pershing Collection which often in tribute to sports like this Captain's Watch for 2010 FIFA South Africa and the awe inspiring Toric Collection which is worthy unto a blog of its own.
Parmigiani Fleurier Watches occupy a unique exemplary niche in the world of haute horology producing testaments of excellence with each Parmigiani Fleurier timepiece.