Movado Bold is Movado's watch collection of today.
Looking at these watches, it comes as no surprise why these watches are gaining popularity.
The watches are bright and fun and really really affordable. They are calling for the younger generation... and the younger generation are a coming.
Movado took its "dot at the top" (I always love using Nathan George Hewitt's original name for this dial) Museum Dial and jazzed it up a bit. I like classical Movado Museum Watches, but I always felt they were a bit overbearing and slightly formal for the jeans and T shirt kind of guy. I mean, picture a Movado Museum Watch on a college student wearing a baseball cap, T shirt and flip flops, it just doesn't look right. I mean a Movado Museum Watch is a suit and tie kind of watch worn by people who are doctors or lawyers or professors or real estate agents.
The new vibrant Movado Bold Collection is modern, fun and just plain cool. This is a real "now generation watch".
The watches are crafted from a plastic polymer - pretty tough and resilient- or aluminum. The dots at the top are bold and colorful, but still highly recognizable as a Movado Watch.
The dials have different textures, but no numbers. As Nathan George Hewitt had said when he first patented the dial in the 1950's - he did not want numbers cluttering the dial.
The Movado Bold's are available in 36mm for around $295 and the larger 42mm watches are available for $325 - $350. Movado Bold is also available in Chronograph. There are so many different colors and patterns to choose with black or white leather straps. (I would love to see these in rubber straps), the chance of a favorite is a definite possibility. These watches make great graduation gifts.
Movado kept its basic Museum Watch design as it has been a Movado signature dial for years and years, and redecorated it. This bold move added to the recovery of Movado Group Inc's lagging sales from the past couple years. In a report just released by PR Newswire it stated,
" Net sales in the first quarter of fiscal 2011 increased 16.7% to $78.9 million compared to $67.6 million in the first quarter of fiscal 2010"
Efraim Grinberg, Chairman and Chief Executive Officer, stated, "We are very pleased with our top-line growth of 25% for the quarter, excluding sales of excess discontinued product last year. Our performance reflects improvement in the U.S. retail marketplace, as consumer demand began to increase and retailers return to normalized buying patterns in order to replenish their inventory levels. Additionally, we are pleased with the strong performance of our licensed brands as they continue to be very well received in the market. We are making progress in more strongly positioning our brands and enhancing our connection with consumers with the goal of maximizing our competitive advantage and gaining market share. We remain confident in the power of our iconic brands and in our ability to increase both our top- and bottom-line performance overtime"
Movado Group is the parent company of: Movado, Ebel, Concord, esq by Movado, Hugo Boss Watches, Coach Watches, Juicy Couture Timepieces, Lacoste Watches, Tommy Hilfiger Watches