Wednesday, January 12, 2011

Gwyneth Paltrow Named Baume & Mercier Newest Ambassador

Baume & Mercier has chosen Academy Award Winning Actress Gwyneth Paltrow to represent the brand. Named, "friend of the brand", Gwyneth Paltrow will be involved in "communicating projects". Next week, Gwyneth will represent Baume & Mercier at the Salon International de la Haute Horlogerie (SIHH) ,where the company will unveil the latest addition to its most popular collection: The Classima Red Gold Dual Time-Zone and Power Reserve.

The elegant timepiece exudes a subtle grace. Its 18k rose gold 39mm case holds an automatic Soprad 9035 movement. Rose gold hands sweep across a sleek black dial decorated with a straight-line guilloche pattern broken by a power reserve at the 6 'o'clock position and a dual time zone hour indicator at the 12 'o'clock position. A small but distinct date window is set at the 3'o'clcok marker. Beautifully attached to a black alligator strap and secured with a rose gold pin buckle.

Baume & Mercier is revamping their entire collection, by concentrating on its popular Classima collection and re-launching the Linea and Capeland lines. October 2011 will see the premier of Baume & Mercier's Hampton collection.

Baume & Mercier timepieces are available at THE WATCHERY.

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