Wednesday, February 22, 2012

Tag Heuer, The Lady and The Races

Tag Heuer Formula 1 Lady Yin Yang

I always associated Tag Heuer with the clocking of asphalt pounding car races down to the 1/1000th of a second.  I suppose it was all that hype about the  Mikrogirder 2000 concept watch beating at frantic  7,200,000 vibrations per hour. However now Tag Heuer is riding in an entirely new direction with a tantalizing design so feminine in its glittering attire, one takes a double take at the manufacturer.  The Tag Heuer Formula 1 Lady Yin Yang is a scintillating beauty arising from the work bench of the same company which created the Monaco V4.  
Tag Heuer's spanking  new bejeweled watch and its collection counterparts almost seem like polar opposites. But as opposite they are, they are Yin and Yang -   intertwined and interconnected influencing each other within a greater whole.  It is exactly the Yin Yang motif depicted on the dial paved with 245 brilliant cut white and black diamonds.    The black diamonds depicting Yin and white diamonds depicting Yang. The black and white motif spill onto the bezel and trickle down the bracelet in 234 baguette cut diamonds.  Diamond tally of dial, bezel and bracelet is 7.34 carats including the baguette diamonds forming Tag Heuer's Signature Logo.

Although the watch is a diminutive 32mm case crafted from 136 grams of 18k white gold, its presence is powerful and attracts more attention than 2011's much larger 41mm Formula 1 Steel and Ceramic Models.  In the Formula 1 Yin Yang, Tag Heuer does not forgo its cutting edge  ceramic watchmaking material altogether, but places polished black ceramic on the bracelet flanked on either side by diamonds.

This is not the first time Tag Heuer has placed diamonds on its dial and bezel.  The Formula 1 Ladies Chronograph sports a total of 131 diamonds. However with this new model,  Tag Heuer has entered another realm of watch making.  A realm  straddling the fine line between haute jewelry and a timekeeping instrument.

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