Tuesday, August 10, 2010

Artya - Unbridled Watchmaking Creativity Unleashes Mezmerizing Watch Creations

Artya Tesla Squelette Quadri-Rotor Watches are quite different in a cool artsy way. Kind of like those sculptures designed from useless left over electronic junk and stuff, and believe me with all those new improved gizmos and gadgets out there and disdain for older models and styles, there are plenty more from where these electronic "has beens" came from. Artya vision is to merge contemporary art and watch making whilst employing unbridled creativity.
As Artya's brain child and watch making wizard, Yvan Arapa says " “Imagination running wild leads the artist, and the watchmaker has no choice but to follow”.
Yvan Arpa knows a thing or two about being quite unique. He is responsible for Romaine Jerome's DNA of Legends. He was the managing director of Romaine Jerome for just a short while and in that time he unveiled watches comprising of steel from the Titanic, dust from the moon and no time. Yes! The day and night watch told no time.
Now his passion is Artya ,Yvan Arpa being the founder and owner, and just by looking at these watches one can see his creativity bursting forth in even greater abundance.
The new Artya Tesla Squelette Quadri-Rotor are a mixture of mechanical and electronics. I would say the watch is a completely automatic mechanical Swiss ETA movement, but then you would indicate that there are some capacitors and wires and coils and such and such and these electronic components are right there on the dial, not even covered up by a steel case. Then I would have to acquiesce, as you are right. The mechanical watch does have some electronic components which serve an artistic function quite different from the electrical function making this watch collection excruciatingly unique.
The strap is well ... toad skin. Just in case you were thinking the strap was the usual plain jane leather. The 47mm case is steel and chemically colored and zapped. Yes! Zapped. The cases are shocked with some sort of lightning produced by the Tesla coils and end up looking like they weathered a mighty storm.
I wonder what next Artya has in store for the watchmaking world.