Countdown to Baselworld 2015

Jeanrichard Terrascope Blue

Baselworld, the worlds largest watch and jewelry show, is set to begin March 19th, 2015 and run through March 26th, 2015. 1,500 brands from 40 countries converge on 463,000 sqft multi floor pavilions.

  Entering the vast show halls may cause an overwhelming feeling of information overload.  To go to the show without a plan may cause one to fixate on one item or another and forgot completely what one came for.  Of course there always is the lovely element of surprise which can cause an unexpected and unpredictable turn of life changing events for a small vendor, a large buyer or a curious guest.

Thanks to modern technology, one has all the tools to come well prepared.  Baselworld provides a handy app which allows for optimal time efficiency - quite fitting for a show demonstrating the display of time. The app provides the hall and booth in which a particular brand is located; individual events and media info.  The app also provides daily news through out the show and any new Press Releases that become available. If one realizes time has been so well spent and have some hours to spare, the app provides Basel tourism and  transportation info. 

In addition, the Baselworld website  provides detailed floor plans displaying which brands are where.

Hublot Big Bang Ferrari Watch - Baselworld 2015

As is customary Hall 1.0  showcases the world's most popular global brands such as Rolex, Omega, Breitling, Patek Phillipe, Tissot, Hublot, Tag Heuer, Chopard, Longines, Rado Girard Perregauze, Corum e.t.c.  This hall provides a nice mix of really high end brands like Patek Phillipe and Girard Perregaux, mid range brands such as Omega, Breitling and Tag Heuer; popular fashion brands such as Chanel, Gucci and Calvin Klein and brands with captivating complications such as Jaquet Droz and Harry Winston.

Graff Butterfly Watch

Hall 1.1 holds captive the watch and jewelry enthusiasts, buyers, boutique owners, journalists and seekers with a admirable range of watch wares.  Bejeweled brands such as Graff, Jacob & Co. and Boucheron, Professional sporty brands such as Clerc, Edox and U-boat, brands which hold their own such as Vulcain and Romaine Jerome, and iconic Japanese brands, Citizen and Seiko. In addition, numerous jewelry  brands dot Hall 1.1 like Mikimoto - prolific with pearls - and Faberge - its fame hatched from iconic eggs.

Moving on to Hall 1.2, one is greeted with a host of brands displaying fun fashion wear like Follie Follie, Toy Watch, Kappa, Anne Klein and  Go Girls Only.  In Hall 1.2,  Invicta - no introduction needed- displays its massive macho dials.  This hall has quite a sporty presence with professional diving watches by DOXA.    Casio sporting its latest G-Shock ,no doubt, unveiling another cool feature like last years GPW1000  GPS and atomic radio time syncing.

An entirely new watch company: DOGFIGHT makes its debut in Hall 1.2 unveiling pilot watches in tribute to Ace fighter pilots.  Ace fighter pilots are those who have five or more victories against enemy pilots in aerial combat. The term became popular in World War I. A DOGFIGHT in military terms  is an aerial conflict where two or more fighter pilots engage in aerial conflict with the enemy - the first DOGFIGHTS occurred in World War I.  The chronograph watches are the product of WIN, Inc, based in the Republic of Korea.

International Brands

HYT H3 Watch

Hall 2.0; 2.1; 2.2 holds a vast amount of jewelry companies each booth divided by expertise and individuality.  Ball Watches and Eterna holds great representation in Hall 5.0 alongside luxury Italian jewelry corporation  - Damiani group. Personally, I think, aside for Hall 1.0; 1.1 and a quick gallop through 1.2, the Palace is the next step for a watch fanatic like me.  Here HYT proves that liquid can be held within the confines of a watch case - much to my original skepticism back in 2012.  HYT unveils the HYT H3 watch featuring a linear liquid indicator. The watch looks highly complex and a closer hands-on look will only increase ones horological amazement.  a timepiece displays its Skull Watch where one can look eye to skeletal eye orb in devilish red or true traditional HYT green. Set quite some time to celebrate with HYSEK,  the 10th anniversary of  ABYSS - its 44 mm flagship series Chronograph.

 MB & F unveils its HM3 finale - The MB&F HM3 MegaWind Final Edition Watch featuring its two signature glass domes of hours and minutes, an impressive luminescence as well as the dial side rotor.    The rugged construction of the final model looks every bit "Holorgical Machine" from the black PVD treated 18k gold to the blackened 22k gold and titanium rotor.  Only 25 pieces will be produced and thus the opportunity to see the final HM3 "Light in Darkness" must not be missed.

Hall 3.0 and 3.1 hold an expansive assortment of diamonds and jewels and Hall 4U displays the most cutting edge tools of the trade. Hall 4.0 and 4.1 are the National Pavilions.

Baselword is not only about the halls and the treasures within its walls, but its a social event where common and uncommon minds meet and mingle.  Basel Village is a little village within the city of Baselworld where fine dining and excellent ambiance create a magical atmosphere after the intense show days. 

 Baselworld 2015 is not to be missed.

Countdown to Baselworld 2014

A week from now Baselworld doors fling open unto an eager crowd of watch and jewelry enthusiasts, buyers, boutique owners, journalists and seekers. From March 27th to April 3rd, show goers will venture from hall to hall and event to event gathering information about new styles, prices and brands. Old friends will meet, new ones made, contacts forged, orders arranged and signed upon the dotted line. Seven informative Baselword Daily News issues ,available online and at the show itself,  keeps visitors abreast of "must-see", news and current trends. A Baselword App on your i-phone, i-pad, blackberry and android provides useful interactive information.

I have outlined a brief Pre-Baselworld Virtual Walk to Navigate the halls. Keep in mind, this is just a hint of what awaits you at the show.


Hall 1.0 is a given to go with highly popular prolific top notch brands such as Rolex, Breitling, Omega, Patek Phillipe, Tissot, Hublot, Tag Heuer - you get the gist.

Breitling for Bentley 6.75 Midnight carbon

Hall 1.1 houses a bejeweled assortment of high end brands - famous for gem encrusted watches and jewelry  such as House of Graff, Boucheron, Jacob &; Co. and of course de Grisigono.  Great Sporty brands such as Edox, U-Boat and Clerc are displayed among high end accessory brands such as Hermès, Dior and Chanel. Seiko holds a prominent place being in a category of its own.
Quite a few lessor known brands are within these walls, but favorites are found all around.  Europa Star spans one wall - an excellent watch news source.
 Hall 1.3 showcases affordable brands such as Invicta, Follie Follie, Guess and Casio.

Jacob & Co. Epic SF 24

International Brands
Hall 2.0, 2.1, 2.2 is abundant with jewelry - each booth displaying originality in design and expertise.
Eterna, Ball Watch USA holds command of Hall 5.0.
The Palace is by far my favorite Baselworld local, housing unparallelled watch making expertise.  HYT renowned for its hydro mechanical timepiece is at P03, while at P06, the edgy and daring Artya brand  rubs shoulders with the elusive Haldimann Horology.

HYT H2 Forged from Titanium & White Gold with Blue Fluid

 The Palace is abundant with complex complications perfected by MB &F, Konstantin Chaykin (genius in watch design) and Christophe Claret.  Badollet - keeper of my favorite design and De Bethune- creator of the finest blue  are found at P01 and P02 respectively.

Badollet Ivresse like a Painters Pallet

Hall 3.0 and 3.1 is abundant with jewelry and gem.
Hall 4U holds necessary tools for the trade and Hall 4.0 and 4.1 are National Pavilions.



Unlike the exclusive SIHH , where visitors must receive an invitation to attend, Baselworld is open to the public without prior registration.  Simply show up and purchase your ticket "on-the-spot" or online at www.baselworld.com. Prices are quite affordable at CHF   60.-for the day or CHF 150.-for the week.

Coming from far and away without a place to stay? Enjoy some Swiss Hospitality at the Mövenpick Hotel Egerkingen. If you wish to be a bit closer to the action, a room at the Hotel Alexander Basel is a stones throw away. Zürich is  a 90 minute train ride away with hotels galore ready to welcome a Baselword traveller. But whether you come by land or air, it is on the water you can stay.  Book a floating room on the "Hotel Ship" for the duration of your trip. A free shuttle bus will transport you to the show - just 15 minutes away. 

The show does not end at closing time, Baselworld Village is open from 6pm until 2am.  Restaurants and Bars provide prime places to seal a deal over some fine wine and delectable dine.  

For the best and most productive Baselworld experience planning is crucial, but  the most memorable moment may just be chance. Make a memory, a deal, a contract, a sale, a moment.  Come to Baselworld.

Top Ten Valentine's Day Watches

Top Ten Valentines Day Luxury Watches.  See if you agree.

 1) A Chopard Happy Heart Valentine's Special Edition 2012 Watch

Limited Edition: 500 pieces.

36 mm Stainless steel case and bezel surrounds a smoky mother-of-pearl dial beneath three gem encrusted  hearts - one diamond and two pink sapphires which float between two thin sheets of sapphire crystal providing the illusion of floating hearts. Quartz movement; water resistance to 100 feet (wouldn't suggest getting this baby wet on account of the silk purple satin strap) and all around a darling timepiece bound to sweep her off her feet.  Cost: Under $10,000 - but not much - due to its limited nature and collectors potential.

 2) Blancpain Saint-Valentin 2012 Flyback Chronograph - Limited Edition - 14 pieces.  Price: TBD

Announce your love with all your heart, your soul and your savings.  Give your loved one the most gorgeous Valentines Day Watch.  A watch ,like your cherished sweetheart, which is as beautiful on the inside as the outside. For the record - Blancpain has never ever made a quartz watch. Upon opening  the wooden box with joyous disbelief shining in her eyes, she will notice the bright red heart counterbalance - as women are emotional beings.  Then her eyes will stray to  the diamond encrusted bezel and diamond indices - 2.95 carats in all ... then the intriguing mother-of-pearl dial baring three mother-of-pearl hearts - a testament to unparalleled marquetry.

In amazed silence, she turns the watch over and gasps at the mechanical mastery resting on the palm of her upturned hand.  She may not know it just yet, but what she is gazing at, is the Saint-Valentin 2012 Flyback Chronograph calibre F185 with 37 jewels, and  an oscillating weight dressed in bands pink mother of pearl bands. Not knowing about automatic watches, she slowly comes to realize that this watch requires no batteries, but all its energy is gleaned from the gentle swinging motion of her arm.  A long while later, she will inquire about the sub dials... and you will explain to her how the chronograph and fly back function is controlled by  two push pieces, capped with cabochon-cut rubies at the 2 o’clock and 4 o’clock respectively; the date is at the 12 'o'clock position, the seconds subdial at the 6 'o'clock.  The long hand topped by a slim red feather, is the chronograph central sweep seconds hand and totalizers at the 3 and night 'o'clock counts off elapsed minutes and hours. As you fasten the soft white alligator leather strap to her wrist, and watch the diamonds twinkle in the candlelight you know this is your Valentine.

 3)Piaget Limelight Love Letter Secret Watch

Price:  $189,750.00

 If diamonds are a girls best friend then this timepiece is sure to win hearts. A 18k white gold strap is smothered beneath no less thank 1286 diamonds (appx 20.3 ct) The all encompassing bezel shaped like a letter holds 314 diamonds accentuated with the color of love - one deep red Cabochon ruby. Opening the letter, the time will be revealed on a mother of pearl dial set with an additional 12 diamonds. The movement is Quartz ( no comment). This watch is a grand example of haute joaillerie where timepieces and jewelry merge in seamless unison.

4) House of Graff: Lady Graff.

Limited Edition: 20 pieces

Price: Unknown but high six figures.

(2012)

LadyGraff sweeps into the ballroom in sparkling puffs of 109 (42.10 carats) delicately layered diamonds.  House of Graff has entered the room and all eyes are on the height of haute joaillerie timepieces.  The diamonds are securely set in full glory their brilliant clarity visible from the underside of the bracelet as well. Beneath a dial paved in 61 diamonds a Swiss quartz movement marks  the time. 

The London based House of Graff is one of the most prestigious diamond and gem suppliers in all the world and has first choice to the finest diamonds . 

5.) Van Cleef &Arpels Poetic Wish Watch Pair - Unveiled SIHH 2012

The dials of Van Cleef & Arpels are vivid depictions of romance. The latest pair are set in paris, one by day and one by night. By day a young women stands upon the Eifel tower searching for her love.  Her love is waiting for her - wishing upon a star for her return as he stands upon the Notre-Dame Cathedral, gazing at the Eiffel Tower where she stands.  The 39mm Women's Poetic Wish Timepiece is smaller in frame than the Men's 43mm case.  Designed by Jean-Marc Wiedderecht, both watches are equipped with a five minute repeater and automatons.  When a crown at the 2 'o'clock is activated, the hours begin to chime setting the young lady across the girders of the Eifel tower towards her love waiting at the Notre Dame. A mother-of-pearl cloud moves towards her and the place at which they they meet indicates the hour on the horizontal scale. As the minutes chime, a kite flies up the River Seine indicating the five minutes. When all is done and the chiming ceases the automatons return to their original positions. The chiming and movement is but a moment in time to make a wish. Her lover is standing upon the terrace of the Notre Dame and when his hour of wishing arrives, he paces towards the cloud meeting at the hour.  His minutes are marked by a shooting star heading towards the Eiffel tower to the place of his heart. Van Cleef & Arpels in the Master of Romantic Depictions. The enameling on the watch is superb, and the movement including the gongs and hammers visible via a sound amplifying raised sapphire crystal case back. The 458 component hand wound movement is capable of a 60 hour power reserve.

6) Roger Dubuis Valentines Day Watch (circa 2011) -

Limited Edition: 28 Cost: 6 figures ????

watch is the epitome of technical elegance incorporating the Valentine motif into the actual components of the in-house movement. Two synthetic heart shaped pink Sapphire crystals accentuate the shapes while a tourbillon of uncanny craftsmanship flutter beneath a skeletonized rose.  I love the fact that Roger Dubuis has focused on mechanical technicalities for a woman's watch.  The majority of woman's watches nowadays are powered by quartz movement, which I feel a bit of a let down.  Diamonds smother the 18k white gold 36mm square case. Beneath the bezel a flange indicates the hours a ruby at a time... and the red satin strap adds an evocative innuendo to the rest of the watch.

7) The Frédérique Constant Love Heart Beat Watch. (circa 2009) Price: Around $2,000.00

Even though these two beauties were unveiled 3 years ago (a lifetime in watch models), I think about them every time Valentine's Day draws near.  I think these watches affirm love in shimmering elegance without appearing too gaudy and sickly sweet.  The Frédérique Constant Heart Beat Collection is iconic for an aperture in the dial revealing the escapement of the in-house FC 310 calibre  movement.  The aperture in this case is the diamond encrusted "O".  The dial is blanketed with guilloche engraving with heart shapes framed by a magnificent bezel set with 64 diamonds. The watch is available in steel or rose gold plated case. A satin strap completes the look.  The great thing about this watch is that it is really affordable.  You can pick one up on Ebay for less than $2,000.00.

8) The Swatch Love Collection 2012 is perfect for your first love. Limited Edition : 777 

Price: $60 for one $110 for both

The red Swatch is "My Heart" - inscribed with the passionate scrawl of "Only You".  The depiction almost screams "puppy love" - a white figure emerging from the heart of a rose.  I can so picture the watch being presented with a blush and uncertain glances - the terror of being rejected and the irrevocable need to proclaim love.

The "Lovely Mine"  Swatch is so irresistibly cute - I can almost pinch its 33mm round plastic case.  "I Love You"  is printed boldly below a dial featuring a our white figure now dressed in a rabbit costume - a little naughty perhaps.  In any event these watches are so cute and true Swatch Collectors Items.  Manufactured specially for Valentine 2012, in a limited quantity of 777, which raises my eyebrows as to why that particular, if not telling number was used.  These cute watch are sold as a pair or alone. 

 9) Jaeger-Lecoultre Valentine's Day Reverso. (2012) 

Since 1931, the Reverso popularity has never wavered.  Set in the ultra Reverso Case, the Valentine's Day Model is an attractive elegant combination of pink gold and steel with a whimsical depiction of a heart engraved on the reverse side of the case.  In a unique move, Jaeger Lecoultre teamed up with Valextra,  high end Italian Luxury Bag Manufacturers, to create a strap of exceptional quality and trendy style.  The product of their partnership is a high quality attractive double tour strap available in three colors, creating an admirable fashion statement.  

 

10) DeLaneau's Delicate Collection.  Heart Shape Watch. 

Limited Edition: 20 pieces - including the round, diamond, flower or heart shaped models in this unique piece collection.

DeLaneau knows how to please the ladies with the distinctly  feminine timepiece. The DeLaneau case is a true classical depiction of a heart.  The 18k heart shaped wrist watch is outlined in pink sapphires crowned surrounding a diamond paved dial.   18K white gold bracelet is decorated with 19 heart-cut pink sapphires and 40 navette-cut diamonds. Beneath the heart beats a Frederic Piguet caliber 6.10 manual wound mechanical movement. The lack of a seconds hand creates a quiet presence in which time seems to stop in the face of beauty.

HAPPY VALENTINES DAY!

House of Graff MasterGraff Skeleton Watch

The MasterGraff Skeleton Watch is truly one of the most exquisite watches I have ever seen.  The bezel is shaped like the multi facets of a diamond playing with the rays of light and providing the illusion of iridescence from within. To achieve this look, 164 diamonds totaling over 21 carats were expertly place within a structure of rose gold. The entire structure must be in place  before the movement can be cased, after which no stone can be added and no stone removed.  Two scratch resistant sapphire crystals enclose the diamond case providing the illusion of a tourbillon  suspended in mid air like some beautiful space ship entering a lost glittering paradise. The hand wound mechanical movement is capable of a 72 hour power reserve, which only proves the remarkable efficiency of watchmaking skill, where 3 days of power reserve is discreetly stored in the barrel.
The 48mm multifaceted bezel and case is Graff's signature look - a look most fitting for a House of Diamonds.

Did You Know:

• The London based House of Graff is one of the most prestigious diamond and gem suppliers in all the world. 
• House of Graff was established by Leonard Graff, a DeBeers sight holder.  Leonard success is due to his strategy of "vertical integration". In vertical Integration companies in a supply chain are owned and controlled by a single owner.  Thus Leonard Graff, controls every facet of the diamond industry from wholesale to retail.  He purchased 51% stake in Safdico (South Africa Diamond Corp.), providing him with access to the first choice of uncut diamonds mined in Southern Africa. 
• The House of Graff obtained the15th largest diamond ever discovered - the Lesotho Promise found in the Letseng Mine in Lesotho.  Lesotho is a small kingdom completed surrounded by South Africa. The Lesotho Promise, rated D in color, was studied for 3 months before being cut into 26 exquisite diamonds weighing in  total 223.35 carats. 
•  All House of Graff gems have a laser inscribed girdle with the 'Graff' logo and GIA number.