SIHH 2015 Begins today and Marks its 25th year!

SIHH is off to a flying start, where 16 exhibiting maisons are showcasing new models for 2015. Unlike Baselworld, this convention is all about watches. Salon International De La Haute Horlogerie Geneve is run by Fondation de la Haute Horlogerie established in Geneva as a result of a rapid increase in watch making brands and resulting products.   Countless brands are releasing fine watch creations and thus FHH has taken on the role of providing information and guidance to the public from watch making specialists.  The FHH is a modern Foundation which for the most part utilizes the Internet for the release of information.
In addition the FHH recognizes that Luxury Watches has evolved from a "social aspiration" into a "cultural aspiration"  The FHH focuses its primary attention on information and training in Horology.
Even after 25 years, there still is a remarkably few exhibitors.  These exhibitors, however, have quite the advantage in being part of an exhibition held so close to the beginning of the year.  Since the holiday season, and now for a couple more weeks, blog sites, and other social networking arenas are flooded with the information about new watches and novelties  unveiled at SIHH.  These 16 brands are now commanding their position in the world of horology - this year 2015.  The press kits are being sent in a flurry of Emails and watch write ups are entering a state of frenzy.

That said, who are the brands - even if you know next to nothing about watches - you are likely to have heard these names around:

A Lange & Sohne Saxonia Dual Time SIHH 2015

A Lange & Sohne - click here for their colorful 2015 debut especially a clever Datograph Perpetual Watch, a Saxonia Dual Time, Zeidwerk Minute Repeater

Audemars Piguet Royal Oak Concept Acoustic Research Episode 1 Watch SIHH 2015

Audemars Piguet - This year Audemars Piguet reveals the  perfect chime thanks to the Audemars Piguet Royal Oak Concept Acoustic Research Episode 1 Watch

Baume & Mercier Clifton Big Date and Power Reserve SIHH 2015

Baume & Mercier - Releases some really elegant timepieces, which is suited at any boardroom anywhere including a really handsome Clifton Model featuring a Big Date and Power Reserve.  In addition its Hampton Collection is 20 years.  Time does speed along - does it not? 

Cartier Crash Skeleton SIHH 2015

Cartier - has crashed the party - not in anyway I or you imagine, but rather with its signature women's Cartier Skeleton Crash Watch.  Although the original inspiration for the idea is up for grabs - the resulting timepiece has always been quite a hit. 

Greubel Forsey QP à Equation Computeur Mécanique SIHH 2015

Greubel Forsey -  Writing about this rather young brand sends me reeling with inferiority  in the shadow of scientific geniuses. 
Now as they say the genre of steampunk is a mechanical alternate world - a place where mechanical accomplishments continued to evolve if the invention of electricity had never occured.  This ,my friends, is Greubel Forsey - who unveiled today the “Computeur Mécanique,”or a mechanical computer.  To all my steampunk friends out there - this is it! This is what happened if electricity was never invented and computers had never come to pass. A mind like Greubel and Forsey spearheading a mechanical revolution. Now enough of my excited caffeine frenzied rant.  Geubel Forsey's 7th invention has a bunch of patents and is a brilliant assembly of 25 sub movements with a  rotating, co-axial coded elements or its "brain" if you like which are arranged in programmable moveable sections.  The complexity of this timepiece goes beyond the usual complication and reaches a realm which has barely been touched by other watch brands.

IWC Portugieser Annual Calendar SIHH 2015

IWC Shaffhausen- heralding its "Year of the Portugieser" releases the IWC Portugieser Annual Calendar boasting two firsts: an in-house movement equipped with an annual calender and a two barrel enabling a seven day power reserve.

Jaeger-LeCoultre - A brand which has risen and risen in mechanical complexity and  reached a pinnacle of horological perfection (one of my favorite brands as you can very well tell)... and to prove my "mechanical complexity point"  the curtain opens - or should I say the heavens open onto the Duometre Spherotourbillon sporting a brand new moon-phase indicator. 

Montblanc Heritage Spirit Orbis Terrarum SIHH 2015

Mont Blanc - of fine pens and even finer watches ,pens which are a useful tool when needed and a rather coveted tool in the post office, holds no fascination for me; however, Mont Blanc watches including a new model to their new 2014 line, holds the world on a wrist and that, my friend is fascination for me.
The Montblanc Heritage Spirit Orbis Terrarum, holds the worlds view from the North Pole as Peary would have seen it - if he in fact reached that cold cold place and was able to view beyond the snowy covered emptiness. Mont Blanc's new collection depicts 24 cities beyond the bezel, displaying a 24 hour time zone.

Panerai Luminor Chrono Flyback Ceramica PAM00580 SIHH 2015

Panerai - a trendy Italian  brand who has perfected the black and brown look, releases Panerai Luminor Chrono Flyback Ceramica PAM00580.  The case is highly resilient being of a zirconium oxide base.  It apparently is five times harder than steel and resistant to scratches, corrosion and high temperatures.  Come to think of it, the Italian WWII frogmen would have loved this material for their Panerai watches, luckily for them Panerai was quite advanced with the use of Luminescence enabling them to make out the time while they dived in  murky and turbulent waters.

Parmigiani Fleurier Tonda 1950 Squellete SIHH 2015

Parmigiani Fleurier- how I love this brand. Parmigiani solidified my infatuation with watches and its strong ties to its history.  Although Parmigiani is current in their trends, the ties to vintage versions of itself ,to me, is so much more than a marketing ploy of other brands.  Possibly because the founder, Micheal Parmigiani spent so much time restoring mechanical watches from the much loved Sandoz family collection, and in this formed the bond that became Parmigiani.  Parmigiani's reveals a Squellete version to its 1950 Tonda Collection. a sapphire crystaled dial - The Squellete is exceptionally thin and quite complex and all can be seen via the transparent dial and case back including a micro rotor - small but visible on both sides.

Piaget Altiplano Chronograph

Piaget - A brand firmly fixed into haute -holorgerie has gone quite slender for the party while breaking two records in its wake. Read my blog on the Slim Piaget Altiplano Chronograph

Ralph Lauren Automotive Chronograph SIHH 2015

Ralph Lauren - quite new to the world of SIHH and quite new to the watch world has become an excepted watch brand. Being the only fashion watch brand at the SIHH, I think it does quite well for itself beyond the initial "fashion brand entering the real brand world" skeptism.  Of course it is a joint venture between Ralph Lauren Watch and Jewelry Co, and Richmont Group  - and since this is a mostly Richmont affair, Ralph Lauren is quite welcome.  On the other hand the venture could have gone the way of Tiffany and Swatch - but it did not and Ralph Lauren is doing quite well for itself and Richmont. So what's in store for 2015? A sporty, woodsy and seriously trendy Automotive Chronograph which gleans its inspiration from the dashboard of a 1938 Buggati.  Personally I love the elm burl, steel and black combination. Hat's off and awhistle blow to Ralph Lauren. 

Richard MIlle RM-33-01 SIHH 2015

Richard Mille - If slimmness is a Piaget Quality - What is Richard Milles Quality? ..... Got it? Got it? Give Up?   Lightness.  Richard Milles manufactures the lightest watches in the world without compromising the resilience or the precision of the timepiece.  How does the company achieve this remarkable feat?  - well in part by being at the forefront of metallurgy and innovation in watch making materials as well as not worrying about the resulting sales price of the end product.  So in light of this - What is at Richard Milles SIHH exhibition today?  RM-33-01.  A round watch! Richard Mille who is famous for their tonneau case shape has opted for quite a traditional setting.

Roger Dubuis - What does the  first brand to adhere to the new stringent requirements of the Geneva Seal reveal on this first day of the SIHH? One of the most beautiful watches in the world.  The Excalibur Automatic Skeleton Watch - somehow made more beautiful without the tourbillon.

Van Cleef & Arpels -For the SIHH 2015, Van Cleef & Arpels presents a timepiece without the artistic enameling so prolific among most of its timepieces, but rather nine new models from the iconic Cadenas Collection - Read more about the lock shaped watch in my recent Cadenas Blog.

Vacheron Constantin Métiers d’Art The Legend of the Chinese Zodiac Year Of  The Goat SIHH 2015

Vacheron Constantin - also fight the "whose the slimmest fight", but what always catches my attention is the new additions to their Métiers d’Art.  This year Vacheron Constantin  dedicates Métiers d’Art models to The Legend of the Chinese Zodiac the Year Of The Goat in 2015. Suffice to say, the Chinese market is huge and still largely untapped - although China has been quite instrumental in mechanical timekeeping. (How could one forget Sun-Song Heavenly Clockwork tower) and a collection dedicated to the Chinese New Year is a clever marketing strategy.  The watch is beautiful with quite a nice caliber 2460 G4 jumping hours movement featuring only four windows displaying the hours, minutes, date and days.  

So there you have it, an oh so brief run down displayed as we speak across 30,000 sq/m in Geneve - the original watchmaking capital of the world.

Piaget Slims Down Even More for SIHH 2015

If Piaget  were a person one may advise them to seek help for their constant desire to be the thinnest. In Horology however, this obsession proves to be quite desirable especially when an entirely new set of components must be created for compactness of case.
Piaget has released quite a number of record breaking slim watches such as The Incredibly Thin Piaget Emperador Coussin Ultra-Thin Minute Repeater  or the 5.25mm thick Piaget Altiplano circa 2010.

Piaget will unveil another of its record breaking thin watches following last year's real skinny 38mm Altiplano.  This year Piaget welcomes the worlds thinnest hand wound fly back chronograph coupled with a dual time feature.  The Piaget Altiplano Chronograph actually breaks two records - one for the 4.65 mm movement and one for its 8.24mm case.  This newest addition to Piaget's Size 0 watches (sorry - not sure why I keep thinking of waist size when writing about slim watches - I suppose it has something to do with "I must  lose weight" imminent and often broken New Year's Resolution ) adds to a very impressive record breaking movements: 25 ultra-slim movements and 14 record breakers.  One must remember though they are in constant competition with Vacheron Constantin over "Who is the Slimmest of Them All!"and the new competitor to the game, Bvlgari with their Baselworld 2014 Bulgari Octo Finissomo Tourbillon - thinnest tourbillon of its kind.  Gerald Genta's Octo bares eight sides making the case ideal for allowing for a slim structure.

Dimensions:


The Piaget Altiplano Chronograph is powered by the new Caliber 883P, which is based on the thinnest movement available to date -  Piaget's Caliber 880P.  To get a better perspective on how thin the Caliber 883P actually is, the chronograph gear finger is only .06mm, which is thinner than a strand of hair.  The cannon-pinion is .12mm and the barrel staff is a mere .115mm - not to mention the other 237 super thin components and although the watch is incredibly slim, Piaget did not use this as an excuse to cut corners, on the contrary the watch is incorporated with a vertical clutch and column wheel. Of course with a company like Piaget there is absolutely no room for error.  As to understanding the challenge of creating a perfect piece of machinery in dimensions opted by Piaget, think of constructing perfectly working appliances for a doll house, appliances that not only do the job but are top of the line as well.

In addition there is a 50 hour power reserve, and thus only requires winding once every two days.
The 41mm classic dial is marvelously easy to read while exuding a sense of precise confidence and an undeniably attractive elegance. Strong bold indices mark hour and minute with the sweep of baton-type hands  across a sunburst satin-brushed finish dial.  The seconds are marked by a sub dial at the six a clock position.  Precision timing is indicated via a 30 minute counter at the 3 'o'clock and a 24 hour dual time indicator at the 9 'o'clock. The flyback feature is initiated by a simple push of the button located at the 4 'o'clock position and the chronograph resets itself without further ado.

The super-slim caliber 883P is visible via a scratch resistant sapphire crystal case back where exquisitely blued screws punctuate a circular grained main plate, finely beveled bridges and finished with lovely circular Côtes de Genève.  The prominent Piaget Coat of Arms used since 2007 to certify the movement has been formed, developed, created, assembled and decorated in house.

The 41mm Piaget Altiplano Chronograph will be available in 18k rose gold and white gold.  The white gold will be garnished with a ring of brilliant cut diamonds upon the bezel. Priced at $29,000, the Piaget Altiplano Chronograph is a worthy addition to the world of horology.  Piaget

10 Watches with a Penchant for Peacocks

What is it they say about Peacocks? Well depending which culture you belong to, they can bring good luck or other luck.  There raucous caw can get kind of grating, but they are beautiful to see when strutting their stuff. The feathers are glorious and have been used as decoration on furniture, paintings, hair accessories and of course watches. In 1963, the peacock was designated the National Bird of India. 


Below I have listed ten watches adorned in peacocks and the different dial decorating techniques used to portray the peacock theme. 

Corum Heritage Artisans Feather Watch - Circa 2014

 Dial Decorating Technique: Individually sorted, cut and glued peacock feathers.

“Into The Wild” Collection by Le Vian- Circa 2011

Dial Decorating Technique: Paved and Raised Gem-Setting. 

Harry Winston Premier Feather Watch - Peacock Feathers - circa 2012

Dial Decorating Technique: Individually sorted, cut and glued peacock feathers.

Corum Peacock Feather Watch - Circa 1970's

Dial Decorating Technique: Cutting and Glueing peacock feather. 

Chopard's Peacock Watch - Circa 2011

Dial Decorating Technique: Japanese "maki-e technique" lacquering technique.  Artist:
Kiichiro Masumura.  Urushi technique - multiple layers of Urushi tree sap is applied to the dial and then sprayed with gold.

DeLaneau XRD Peacock- Circa 2012

 Dial Decorating Technique: Enameling

Boucheron Héra Tourbillon - Circa 2011

Dial Decorating Technique: Girard Perregaux Three Gold Bridges in White Gold surrounded by paraiba tourmalines, sapphire and diamond paving.  Peacock is in white gold set with paraiba tourmalines, sapphire and diamond paving.

Bovet Amadeo-Fleurier 42 Jumping Hours Peacock (Unique Piece)

Dial Decorating Technique:  Hand-painted on mother-of-pearl.

Boucheron Watch Crazy Jungle Peacock - Circa 2010

 Dial Decorating Technique:   White Gold - Champlevé Grand Feu Enamel Dial 

Piaget Altiplano Double Jeu - The Mythical Journey Collection - Circa 2014

 Dial Decorating Technique: Two Cases - Upper Case Dial - Gold engraved peacock set with diamonds. Lower case dial (not depicted) - Piaget signature dazzling white dial with gold hands. 

“Into The Wild” Collection by Le Vian
Read more at http://phillystylemag.com/the-latest/style-and-beauty/postings/wrist-wear-watches-with-animal-instinct#2aWev8QlRrIPj8mY.99

The Incredibly Thin Piaget Emperador Coussin Ultra-Thin Minute Repeater

At this year's SIHH, Piaget unveiled a minute repeater encased in an ultra-thin 48mm diameter case crafted in Piaget's location at Plan-Les-Ouates specifically working a mere  9.4mm thick case of which the movement is just 4.8 mm thick.  The open-worked dial exposes all elements of the in-house Caliber 1290P.

Piaget went all out to ensure extraordinary results.  Six engineers spent three years at Piaget's location in  La Côte-aux-Fées, working on the 1290P movement. At first I assumed this watch must be hand wound judging from the slimness of the watch, but nope this watch is all automatic - its movement is developed on the base of the Caliber 1200P, which is the worlds slimmest automatic watch.  This feat is enabled by a platinum micro rotor visible at the back of the watch.
The slimness of the watch is no measure to the amount of components, of which the 1290P has a astounding 407. Some of the pieces ,like certain wheels are a mere .12mm thick, and some components are even 0.07 mm thick. The precision required in crafting such diminutive pieces requires high level of expertise and competence. Once crafted, every piece must be placed with perfection for a precision movement. An error in reckoning of a single piece no matter how small can confound the timekeeping to no end. Thus an optimal skill required in compiling the movement is imperative.

 

 The components of the minute repeater comprise of rods encircling the movement and two steel hammers. The minute repeater is activated by a slider at the 9 'o'clock position whereby it chimes at an incredible intensity of 64 decibels striking in the 5th octave. Hours and minutes are distinguished in sound: Hours - G Sharp and Minutes - A Sharp . The resonance is amplified by increasing the space within the case by hollowing it out as much as possible without compromising the integrity of the structure.  In addition four braces attach the case to the movement ensuring optimal transmission of the gong vibration. A gong base is attached to the movement as well as four screws on the exterior of the case. All these aspects interact to provide a super efficient minute repeater as part of an ultra thin movement.   To regulate the rhythm an inertia flywheel is used as a regulation of rythum from the time the chiming starts until it subsides.

Piaget is at the horological pinnacle of watchmaking world especially in record setting ultra-thin watchmaking.  The Piaget Emperador Coussin Ultra-Thin Minute Repeater is Piaget's 4th ultra-thin high end complication and its 11th complication.  To date Piaget has manufactured no less than 35 completely in-house movements.

Only ten pieces will be available in rose gold raising its worth and appeal. 

Piaget Whimsical Depiction of the Four Seasons

Piaget Limelight Dancing Light Collection is an exquisite depiction of the Four Seasons.  So finely crafted, the timepieces appear to be the work of angels rather than highly talented mortals.

I caught my breath the first time I glanced at these watches mesmerized by the beauty - like a painting by Monet or a symphony by Vivaldi. Both of whom used the four seasons as inspiration for creation.

As the seasons are a constant ebb and flow of change - Piaget's objects of the seasons: butterflies, bees, stalks of wheat, leaves and snowflakes are in constant motion around the analog dial.  The mother-of-pearl  39mm dials becomes a moving work of art achieved by a discreet rotating system.. The watches are powered by a high efficient 56P quartz movement. (I would have loved the watches to be automatic and the rotating dials to act as the rotors)  

The Spring Limelight Dancing Light Model is aflutter with three diamond encrusted and two 18k carat white gold butterflies hovering over the soft pink and green mother-of-pearl petals of blossoms. A 18k white gold case embedded with 128 brilliant cut diamonds weighing in at 1.7 carats  surround the springtime scene.   A pure white watch strap fastened by a buckle set with 15 diamonds secure the watch to wrist.

The 39mm dial of the Summer Limelight Dancing Light shimmers with heat and the drone of bees collecting pollen from bright red flowers amidst stalks of wheat and beneath hazy blue skies. The center dial depicts the sun blazing with 101 brilliant cut diamonds.  72 more diamonds shimmer on an 18k gold case.

Then fall comes and leaves of many colors blow off trees against the fierce backdrop of breathtaking sunsets. Autumn at Piaget is heralded in with leaves of yellow gold and red gold and leaves smothered in diamonds.  The vibrant colors of the violet mother-of-pearl marquetry dial hints at stormy weather and windy nights.  An 18k white gold case set with 126 brilliant cut diamonds quiets the storm.  

And then winter arrives quiet and cold; the sounds of summer, but a memory. Snowflakes fall against a softly swirling blue-gray mother-of-pearl dial.  Piaget's winter Limelight Dancing Light timepiece evokes a calm serenity only afforded by a landscape covered in snow. The 18k white gold case is cast with 72 brilliant cut diamonds like drops of ice. 

 

Top Ten Valentine's Day Watches

Top Ten Valentines Day Luxury Watches.  See if you agree.

 1) A Chopard Happy Heart Valentine's Special Edition 2012 Watch

Limited Edition: 500 pieces.

36 mm Stainless steel case and bezel surrounds a smoky mother-of-pearl dial beneath three gem encrusted  hearts - one diamond and two pink sapphires which float between two thin sheets of sapphire crystal providing the illusion of floating hearts. Quartz movement; water resistance to 100 feet (wouldn't suggest getting this baby wet on account of the silk purple satin strap) and all around a darling timepiece bound to sweep her off her feet.  Cost: Under $10,000 - but not much - due to its limited nature and collectors potential.

 2) Blancpain Saint-Valentin 2012 Flyback Chronograph - Limited Edition - 14 pieces.  Price: TBD

Announce your love with all your heart, your soul and your savings.  Give your loved one the most gorgeous Valentines Day Watch.  A watch ,like your cherished sweetheart, which is as beautiful on the inside as the outside. For the record - Blancpain has never ever made a quartz watch. Upon opening  the wooden box with joyous disbelief shining in her eyes, she will notice the bright red heart counterbalance - as women are emotional beings.  Then her eyes will stray to  the diamond encrusted bezel and diamond indices - 2.95 carats in all ... then the intriguing mother-of-pearl dial baring three mother-of-pearl hearts - a testament to unparalleled marquetry.

In amazed silence, she turns the watch over and gasps at the mechanical mastery resting on the palm of her upturned hand.  She may not know it just yet, but what she is gazing at, is the Saint-Valentin 2012 Flyback Chronograph calibre F185 with 37 jewels, and  an oscillating weight dressed in bands pink mother of pearl bands. Not knowing about automatic watches, she slowly comes to realize that this watch requires no batteries, but all its energy is gleaned from the gentle swinging motion of her arm.  A long while later, she will inquire about the sub dials... and you will explain to her how the chronograph and fly back function is controlled by  two push pieces, capped with cabochon-cut rubies at the 2 o’clock and 4 o’clock respectively; the date is at the 12 'o'clock position, the seconds subdial at the 6 'o'clock.  The long hand topped by a slim red feather, is the chronograph central sweep seconds hand and totalizers at the 3 and night 'o'clock counts off elapsed minutes and hours. As you fasten the soft white alligator leather strap to her wrist, and watch the diamonds twinkle in the candlelight you know this is your Valentine.

 3)Piaget Limelight Love Letter Secret Watch

Price:  $189,750.00

 If diamonds are a girls best friend then this timepiece is sure to win hearts. A 18k white gold strap is smothered beneath no less thank 1286 diamonds (appx 20.3 ct) The all encompassing bezel shaped like a letter holds 314 diamonds accentuated with the color of love - one deep red Cabochon ruby. Opening the letter, the time will be revealed on a mother of pearl dial set with an additional 12 diamonds. The movement is Quartz ( no comment). This watch is a grand example of haute joaillerie where timepieces and jewelry merge in seamless unison.

4) House of Graff: Lady Graff.

Limited Edition: 20 pieces

Price: Unknown but high six figures.

(2012)

LadyGraff sweeps into the ballroom in sparkling puffs of 109 (42.10 carats) delicately layered diamonds.  House of Graff has entered the room and all eyes are on the height of haute joaillerie timepieces.  The diamonds are securely set in full glory their brilliant clarity visible from the underside of the bracelet as well. Beneath a dial paved in 61 diamonds a Swiss quartz movement marks  the time. 

The London based House of Graff is one of the most prestigious diamond and gem suppliers in all the world and has first choice to the finest diamonds . 

5.) Van Cleef &Arpels Poetic Wish Watch Pair - Unveiled SIHH 2012

The dials of Van Cleef & Arpels are vivid depictions of romance. The latest pair are set in paris, one by day and one by night. By day a young women stands upon the Eifel tower searching for her love.  Her love is waiting for her - wishing upon a star for her return as he stands upon the Notre-Dame Cathedral, gazing at the Eiffel Tower where she stands.  The 39mm Women's Poetic Wish Timepiece is smaller in frame than the Men's 43mm case.  Designed by Jean-Marc Wiedderecht, both watches are equipped with a five minute repeater and automatons.  When a crown at the 2 'o'clock is activated, the hours begin to chime setting the young lady across the girders of the Eifel tower towards her love waiting at the Notre Dame. A mother-of-pearl cloud moves towards her and the place at which they they meet indicates the hour on the horizontal scale. As the minutes chime, a kite flies up the River Seine indicating the five minutes. When all is done and the chiming ceases the automatons return to their original positions. The chiming and movement is but a moment in time to make a wish. Her lover is standing upon the terrace of the Notre Dame and when his hour of wishing arrives, he paces towards the cloud meeting at the hour.  His minutes are marked by a shooting star heading towards the Eiffel tower to the place of his heart. Van Cleef & Arpels in the Master of Romantic Depictions. The enameling on the watch is superb, and the movement including the gongs and hammers visible via a sound amplifying raised sapphire crystal case back. The 458 component hand wound movement is capable of a 60 hour power reserve.

6) Roger Dubuis Valentines Day Watch (circa 2011) -

Limited Edition: 28 Cost: 6 figures ????

watch is the epitome of technical elegance incorporating the Valentine motif into the actual components of the in-house movement. Two synthetic heart shaped pink Sapphire crystals accentuate the shapes while a tourbillon of uncanny craftsmanship flutter beneath a skeletonized rose.  I love the fact that Roger Dubuis has focused on mechanical technicalities for a woman's watch.  The majority of woman's watches nowadays are powered by quartz movement, which I feel a bit of a let down.  Diamonds smother the 18k white gold 36mm square case. Beneath the bezel a flange indicates the hours a ruby at a time... and the red satin strap adds an evocative innuendo to the rest of the watch.

7) The Frédérique Constant Love Heart Beat Watch. (circa 2009) Price: Around $2,000.00

Even though these two beauties were unveiled 3 years ago (a lifetime in watch models), I think about them every time Valentine's Day draws near.  I think these watches affirm love in shimmering elegance without appearing too gaudy and sickly sweet.  The Frédérique Constant Heart Beat Collection is iconic for an aperture in the dial revealing the escapement of the in-house FC 310 calibre  movement.  The aperture in this case is the diamond encrusted "O".  The dial is blanketed with guilloche engraving with heart shapes framed by a magnificent bezel set with 64 diamonds. The watch is available in steel or rose gold plated case. A satin strap completes the look.  The great thing about this watch is that it is really affordable.  You can pick one up on Ebay for less than $2,000.00.

8) The Swatch Love Collection 2012 is perfect for your first love. Limited Edition : 777 

Price: $60 for one $110 for both

The red Swatch is "My Heart" - inscribed with the passionate scrawl of "Only You".  The depiction almost screams "puppy love" - a white figure emerging from the heart of a rose.  I can so picture the watch being presented with a blush and uncertain glances - the terror of being rejected and the irrevocable need to proclaim love.

The "Lovely Mine"  Swatch is so irresistibly cute - I can almost pinch its 33mm round plastic case.  "I Love You"  is printed boldly below a dial featuring a our white figure now dressed in a rabbit costume - a little naughty perhaps.  In any event these watches are so cute and true Swatch Collectors Items.  Manufactured specially for Valentine 2012, in a limited quantity of 777, which raises my eyebrows as to why that particular, if not telling number was used.  These cute watch are sold as a pair or alone. 

 9) Jaeger-Lecoultre Valentine's Day Reverso. (2012) 

Since 1931, the Reverso popularity has never wavered.  Set in the ultra Reverso Case, the Valentine's Day Model is an attractive elegant combination of pink gold and steel with a whimsical depiction of a heart engraved on the reverse side of the case.  In a unique move, Jaeger Lecoultre teamed up with Valextra,  high end Italian Luxury Bag Manufacturers, to create a strap of exceptional quality and trendy style.  The product of their partnership is a high quality attractive double tour strap available in three colors, creating an admirable fashion statement.  

 

10) DeLaneau's Delicate Collection.  Heart Shape Watch. 

Limited Edition: 20 pieces - including the round, diamond, flower or heart shaped models in this unique piece collection.

DeLaneau knows how to please the ladies with the distinctly  feminine timepiece. The DeLaneau case is a true classical depiction of a heart.  The 18k heart shaped wrist watch is outlined in pink sapphires crowned surrounding a diamond paved dial.   18K white gold bracelet is decorated with 19 heart-cut pink sapphires and 40 navette-cut diamonds. Beneath the heart beats a Frederic Piguet caliber 6.10 manual wound mechanical movement. The lack of a seconds hand creates a quiet presence in which time seems to stop in the face of beauty.

HAPPY VALENTINES DAY!