Venture into a JeanRichard Highlands Sand

JeanRichard has delivered a rugged watch built for the toughest adventure. When endurance is a necessity and failure is not an option, a resilient precision timepiece is a worthy companion. The Highlands Sands depict the vast open spaces of Africa where nature is untouched and animals roam free. The hardy khaki fabric strap is fashioned from materials used to cover water canteens and other outdoor survival gear.

JeanRichard Highlands Sands is a reintroduction of its mid 1990's collection the "Highlands by JeanRichard" where Peter Beard captured the raw beauty of Africa's land.



A 44.55mm x 40mm sand blasted stainless steel tonneau case supports a round bidirectional rotating bezel. The ecru mat dial is the color of a desert dust storm with large Arabic numerals. Bold hands coated in luminescence enable time display even in dim conditions. A Scratch resistant anti-reflective sapphire crystal protects the dial and ensures maximum read out even under the brilliant African sun. A screw down crown and case back ensures water resistance to 100 meters, because you never know where your adventures may take you.

Via a scratch resistant sapphire crystal case back one can view a precise and durable JR21000 automatic movement. Equipped with a 48 hour power reserve and fastened with a folding safety buckle, this watch will never let you down.

Actress Diane Kruger Reveals Jaeger-LeCoultre Ultra Thin Lady

At this years SIHH, German Actress and Ambassador of Jaeger- LeCoultre, Diane Kruger, together with the company's CEO, unveiled the new feminine Jaeger-LeCoultre Ultra Thin Reverso. Diane Kruger was quite pleased to be unveiling a watch collection so close to her heart. On her 18th birthday, her mother had offered Diane Kruger, a Reverso of her very own.

The introduction of the elegant timepiece is in commemoration of the Reverso's 80th birthday

In 1931, British Officers stationed in Colonial India would play polo in their spare time. More often then not the crystal of the wrist watches would get damaged during the game.
Cesar de Trey, an influential businessman, who was a close associate of Jacques-David LeCoultre visited friends in India.
A polo player approached him, "Sir, I challenge you to create a timepiece that can survive a game of polo with its crystal intact."

This challenge founded the legend of the Reverso. A Patent for Reverso was filed on March 4, 1931: A watch capable of sliding in its base and of turning completely on its axis to turn the crystal inward.

Over the past 80 years, the Reverso Collection has caught the attention of many watch wearers attracted by the watches elegant charm and aesthetic versatility both for men and women.

The new Ultra Thin Reverso exudes a sensual elegance and quiet seduction.

Gearing up For SIHH 2011

The beginning of the New Year hails in one of the most exclusive watch shows, the 21st SIHH. Commencing on January 17th and running until January 21st, the SIHH will be exhibiting 19 brands participating in 30,000 sq miles of tastefully decorated exhibition space. Attendance is by invitation only granted to 12,500 guests such as international retailers, journalists and brand representatives.

SIHH promotes luxury timepieces with exceptional craftsmanship,cutting edge technologically, aesthetic brilliance and the quest for perfection while nurturing the deep tradition of watch making.

Last year, the show was slightly muted due to the global recession; however, this year the atmosphere will be far more positive as spending in the watch industry is picking up.

This year participating brands are Baume & Mercier, Greubel Forsey, Piaget, JeanRichard, Panerai, Van Cleef &Arpels, Audemars Piguet, Roger Dubuis, Jaeger-Lecoultre, Cartier, Girard-Perregaux, IWC, Vacheron Constantin, Panerai, A. Lange & Söhne, Dunhill, Montblanc, Ralph Lauren & Richard Mille.

Piaget has allowed the watch world a glimpse of one of its stars of the show. The Piaget Emperador Coussin Tourbillon Automatic Ultra Thin (46.5mm to be exact), which is equipped with a micro rotor and an incredibly streamlined new manufacture Caliber 1270p. Available in white or pink gold.

Another masterpiece is the Girard Perregaux 1966 small seconds watch. Featuring a new GP03300-50 automatic movement powered by a gold rotor and housed in either a 18k rose gold or white gold case. The Distinctive features are the blued steel hands and sub dial with a red 60 on a pure white enamel dial face. The look is sealed with an alligator strap and matching buckle.

These luxury watches are just a taste of what will be on display at the Salon Internationale de la Haute Horlogerie 2011 in Geneva Switzerland.