

In 1997 Concord unveiled its 18 gold La Scala collection, perfectly geometric- an art deco inspiration. Jaeger- LeCoultre's Reverso Grande Taille utilizes pure geometric shapes an art deco icon.
Art Deco swept through a changing era: old Victorian petticoats were flung away for a modern streamlined form. Women cut their hair, hemmed their skirts and skipped away from prohibitions. It was the roaring twenties. Lines were straight, mathematical and geometric. Products were made with the consumer in mind, aerodynamic cars and boats, sleek with sharp pristine angles. The heavy frills made way for clear lines. In the United States, Art Deco influenced building architecture (The Chrysler Building), cars, fashion, furniture, subway stations, jewelry and watches. Watches of the 1920's an 30's were mathematically geometric in design, and drew inspiration from modern clean cut shapes. Art Deco was more than just an art it was an entire movement lasting from 1925 to 1939, sandwiched between two world wars.

No comments:
Post a Comment