Monday, January 4, 2010

Tag Heuer Celebrates 150 Years of Watch Making

Tag Heuer is celebrating its 150th anniversary and what could be more fitting to its celebration than the re release of its 1974 classic Silverstone Chronograph. Tag Heuer is closely linked to the race track even implementing elements of a car engine in its Monaco V4. Thus the Silverstone Chronograph, whose very shape is inspired by the British circuit of the same name, is the perfect Collection to represent Tag Heuer's energy, split second precision and craftsmanship. The 1974 Silverstone was the first automatic chronograph movement immediately recognizable by the rounded corners of the watch case inspired by the Silverstone race track - home of British Motorsport.
The 2010 Silverstone will be available sporting either a blue or brown dial and coordinating perforated alligator watch strap, and a limited edition of 1,500 pieces at $6,500 a piece.

Tag Heuer has also renewed its long time partnership with the McLaren Racing team. At twenty five years this renewal is one of the longest standing partnerships in motor sport's history.

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